The Science of Social Timing: When to post on each social media network
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The document discusses the optimal posting times for various social media platforms, emphasizing that each has unique user engagement patterns. It highlights the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Tumblr, noting specific peak engagement hours and corresponding 'dead zones.' A one-size-fits-all approach to social media marketing can lead to failure, making it essential to tailor strategies to each platform's demographics and usage habits.
The Science of Social Timing: When to post on each social media network
- 1. It’s not you. It’s me. How timing affects your social posts
- 2. Lumping all social networks under the umbrella of "social media" means you aren’t appreciating the unique nuances of each platform. Each channel has its own demographic and set of best practices, so a one-size-fits-all mindset will invite failure into your marketing strategy.
- 3. Fast Company detailed the best times to launch new content out into the world, even honing in on the optimal hours for engagement.
- 4. Source: newsroom.fb.com/company-info/ The Breakdown Daily Users: 890 million Monthly Users: 1.39 billion (yes — with a B) Peak Engagement: Wed @ 3p Prime Time: Weekdays, 1p - 4p The Dead Zone: Weekends, 8p - 8a
- 5. The best time to post is between 1p and 4p on weekdays because victims of the "afternoon slump" often head to Facebook for a pick- me-up. The golden hour is 3p on Wednesdays, while 8p to 8a on weekends should be avoided at all costs. Source: http://newsroom.fb.com/company-info/
- 6. Source: about.twitter.com/company The Breakdown Monthly Users: 284 million Daily Tweets: 500 million+ Peak Engagement: Wed @ 3p Prime Time: Mon - Thurs, 1p - 3p The Dead Zone: Fri afternoon & evenings
- 7. The short-and-sweet nature of tweets makes them ideal for people to browse on their lunch breaks - Mondays through Thursdays from 1p and 3p as the best times to post content. Users don't tend to check in as much in the evenings or on Friday afternoons, so avoid these periods. Source: about.twitter.com/company
- 8. Source: blog.linkedin.com/2014/04/18/the-next-three-billion/ The Breakdown Monthly Users: 300 million Global Presence: 200+ countries #1 User: United States Prime Time: Tues - Thurs, Noon & 5p -6p The Dead Zone: Mon - Fri, 10p - 6a
- 9. Known as "the professional social network," users are most active when their minds are on their jobs: Tuesdays through Thursdays at Noon and also 5p to 6p see the most traffic. On Mondays, people aren't into the swing things, and by Fridays, they've mentally checked out, so steer clear of posting content on these days. Source: blog.linkedin.com/2014/04/18/the-next-three-billion/
- 10. The Breakdown Monthly Users: A mystery Total Pins: 30 billion+ Peak Engagement: Fri @ 3p Prime Time: Saturday mornings The Dead Zone: Weekdays 9a - 5p Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
- 11. Pinterest doesn't publicly release user statistics, but third-party projections suggest the majority of its users are women, and the top categories of pins are Food & Drink, DIY & Crafts and Home Decor. The best time to pin is Saturday mornings, while the worst is during normal working hours. Source: nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.html
- 12. Source: blogs.wsj.com/cmo/2014/10/22/yahoo-tumblr-to-make-over-100-million-in-revenue-next-year/ The Breakdown Users: 420 million Registered blogs: 206 million Peak Engagement: Sun - Tues, 7p - 10p Prime Time: Friday @ night The Dead Zone: Any day before 4p
- 13. Tumblr is a haven for night owls. Peak use occurs from 7p to 10p on Sundays through Tuesdays, with its golden hour Fridays at 7p. Avoid posting before 4p on any day if you're looking to drive engagement.