The Scoop on Content
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The document discusses effective marketing strategies, emphasizing that the best marketing should resonate with customers and feel less like traditional marketing. It highlights the importance of creating content that is worth sharing, focusing on storytelling and demonstrating value to the audience. Key takeaways include adopting a content ecosystem approach and considering the relationship between content and products.
The Scoop on Content
- 1. The Scoop on Content Ann Handley - @marketingprofs
- 5. If your customer signed your paycheck, what would your marketing look like?
- 10. Psst! Free research report (B2B & B2C): Slideshare.net/MProfs
- 14. “The best marketing doesn’t feel like marketing.” -- Tom Fishburne Marketoonist.com
- 15. The best content is content worth sharing.
- 19. Connecting people with great experiences
- 20. “We want to love our fans more than they love us. We show it by putting them at the center of our story.” -- Mike Hayes Ben & Jerry’s
- 21. In B2B, the best content is Content as a Service.
- 22. Will your customers THANK YOU for your content?
- 24. Ultimate in “Content as a Service”: Serving audience is #1.
- 26. “Your top-of-funnel content should be intellectually divorced from your product, but emotionally wed to it.” – Joe Chernov, Kinvey
- 27. Ideas you can steal: •Tell a story bigger than your brand: Will a reader THANK YOU? •Content worth sharing (B2C) or Content as a service (B2B) •Find your foothold. •Think content ecosystem, not content campaign. •To gate or not to gate: Weigh the factors.
- 28. This is Joe. What happened? 25% of all leads in Q4 2012 Which meant…
- 30. Let’s talk, #NMX! @marketingprofs @marketingprofs @michaelterpin