The Secret Sauce Behind A High-Performance Drupal Site

1. Introduction 03
2. The Five Essential Components of A High-Performance
Drupal Website 04
2.1. SEO: The website acts as a traffic magnet 05
2.2. Speed & Performance: The website is chnically 07 sound and
undefeatable
2.3. Engagement: The website houses a wealth of 09 informative
resources
2.4. Accessibility: The website is super easy to 11
access
2.5. Conversion Optimization: Conversion is a side 13 benefit for the
value your website provides

The Secret Sauce Behind A High-Performance Drupal Site | www.drupalpartners.com | yourfriends@drupalpartners.com
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3. Brownie Points15
Introduction
Drupal has been the go-to content management system for thousands of businesses. What makes
Drupal exceptional is the platform’s robustness, scalability, and flexibility. From personal blogs to
enterprise websites, Drupal serves as the foundation for countless websites. However, while Drupal
offers immense power and endless customization options, whether these businesses are utilizing
Drupal’s potential to the fullest is the question of the hour.
It has been studied that among thousands of websites built on Drupal, hardly 5.5% of websites make
complete use of the CMS for their business growth. In this comprehensive ebook, we have compiled
steps and strategies that help turn your Drupal website into a high-performance powerhouse.

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The Five Essential Components of A High-
Performance Drupal Website
Here are five key aspects of a Drupal website that are integral to driving high performance:
The website acts as a traffic magnet
The website is technically sound and undefeatable
The website houses a wealth of informative resources
The website is super easy to access
Conversion is a side benefit for the value your website provides

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#1 The website acts as a traffic magnet.
A high-performance Drupal website attracts a steady stream of visitors. An SEO-proof website shows
up on the top of search engine results making it easy for relevant browsers to find them. When the
website is backed by keyword-rich content that is also rich in context, meaning, and relevance, traffic
keeps pouring in.
SEO is the first touchpoint in the success of a website’s performance. Optimizing your website to
attract the right kind of and more number of visitors is the first step towards success in the digital
space.
Here’s how to achieve it:
Develop a clear understanding of your target audiences. This helps you gain insights into the
natural language your audiences use to search for your services and optimize your website
with those keywords.
Instead of concentrating all keywords at once, employ a phased approach where you target
high-potential low-competition keywords in the first place. Focus on other keywords
subsequently after achieving sustainable growth with your priority keywords.
Conduct periodic SEO audits to assess where your website stands and discover how to fill the
gaps. There are many open-source free audit tools that give a detailed SEO analysis for your
website.

Stay in the know of the SEO benefits of Drupal
Drupal’s SEO advantages include clean URL structure, mobile responsive design, customizable
redirects, XML sitemap generation, search engine-friendly markup, meta tags and page titles,
alt tags for images, and integrated analytics. When used efficiently, the Drupal CMS helps
you achieve an assured increase in your SEO metrics. There are hundreds of brands that have
achieved SEO excellence through Drupal migration. Here’s an example:

#2 The website is technically sound and
undefeatable
Another indispensable attribute of a high-performance website is its technical strength. There are
numerous factors like page speed, smoothness of the transitions, interactivity, visual stability, rendering
time, etc. that make a website powerful (or powerless). With Drupal, performance comes baked in.
Drupal’s performance-boosting features help keep the site up and running 24/7. Compared to other CMS
platforms, Drupal renders unmatchable higher uptimes and assures uninterrupted business operations
on the website.
Here’s more on how to keep your Drupal site technically strong:
Run periodic speed checks and use best-in-class speed optimization practices. Implement
caching mechanisms, leverage CDNs, optimize images and media, and minify CSS and
JavaScript files to drive maximized performance.
Stay up-to-date with the latest Drupal core updates, module updates, and security patches. This
ensures your Drupal site remains thoroughly secure and hyper-optimized.
Regularly monitor your Drupal site for security vulnerabilities. Track uptime, page speed, and user
experience using flagship website monitoring tools.
Conduct routine maintenance tasks like database optimization, log analysis, and clean-up of
unused modules and themes to speed up the rendering of your Drupal site.
The high-performance features of Drupal:

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Drupal houses a number of performance and security modules like Boost,
ImageAPI Optimize, Varnish, Drupal Security Kit (DSK), Web Application Firewall (WAF), etc.
These module integrations enable you to drive maximized stability, performance, and uptimes.

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#3 The website houses a wealth of
informative resources
Besides delivering a visually appealing experience and seamlessly loading pages, a customer-centric
Drupal website should serve as a hub of valuable and informative resources.
How to make your website value-loaded for your customers
In a world of cutthroat competition, what makes your website stand apart is the true value your
website offers to the visitors. Understand your industry and target audiences and build a pool
of resources your potential customers can resonate with and find valuable.
There are a number of content formats like help guides, product tutorials, checklists, comparison
charts, worksheets, DIY steps, video demos, blogs, ebooks, user manuals, comprehensive
documentation, images, infographics, etc. through which you can deliver information that is
highly resourceful and thoroughly engaging.
Publish well-researched and thoughtfully-crafted pieces of content and incorporate multimedia
elements such as videos, infographics, etc. in an interactive fashion to enhance engagement.
Invest your time in discovering an efficient content strategy for your website. The content
strategy should align with your business goals, revenue targets, and brand vision and
mission.

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Drupal’s exclusive content management features
Drupal being a CMS platform by itself, makes it easier to manage content more efficiently. Take
advantage of Drupal’s robust content management capabilities to organize your content
using categories, tags, and a user-friendly navigation structure for easy content discovery.

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#4 The website is super easy to access
When you create loads and loads of valuable content, you should ensure its discoverability.
Because ease of use and accessibility are paramount for the success of any website.
One feature that all high-performance Drupal websites have in common is accessibility. A user-friendly
website should allow its users to easily access any content they are looking for on your website without
getting lost in the forest of information.
Here’s how to enhance your Drupal site’s accessibility:
Implement intuitive navigation that guides and handholds your visitors on how to consume the
content on your web pages.
Build interactive menu bars that are responsive on all devices. Conduct A/B testing experiments to
understand which type of menu bars work for your audiences.
Create meaningful and contextually-rich interlinkings across your web pages. This helps not only to
foster your customer journey but also boosts the SEO effectiveness of your site.
Launch an in-site search bar that lets visitors quickly access your services or business offerings. A
side benefit of implementing an effective in-site search is that you get access to real-time search
queries through which you can understand your customer expectations better.

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Drupal’s accessibility-enhancing modules
Besides offering a full suite of UX-rich features that enhance accessibility for general users,
Drupal also focuses on delivering an uncompromised experience for people of all abilities. In
addition to that, there are several dedicated Drupal modules, such as CKEditor Accessibility
Checker, a11y module, Semantic Field Labels, WAI-ARIA Extras, etc. which primarily focus on
improving web accessibility for both site owners as well as end-users.

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#5 Conversion is a side benefit for the value
your website provides
Now comes the best part—Conversion Rate Optimization.
Guess what? Building a high-converting website is not rocket science.
When your website is SEO-optimized for natural language queries…
When your website is filled with value-loaded resources…
When your website is easy to use, access, and navigate…
When the loading speed and other technical aspects of the website are strong, then your
website is CRO-ready to a certain extent.
With a technically strong website that is resourceful, easy to access, and SEO-rich, conversions just
come baked in. You don’t really have to work exclusively to boost your conversions.
While these integral aspects of a website can help you achieve the bare minimum CRO% by default, if
you need to skyrocket your conversions, you should look out for expert tips.
How to skyrocket your Drupal conversions
Implement a conversion funnel that employs a phased and strategic approach from attraction
and engagement to conversion and retention.
Categorize your pages based on the purpose they serve and realign your conversion goals
accordingly. For example, blogs are informative pages where the ideal goal should be to
educate the readers and provide options to navigate to appropriate service pages on your
website. Service pages are transactional pages where you can have multiple interaction
windows to engage and convert your visitors.
Increase the number of windows through which your customers can engage with you. Apart from
using the traditional forms, take advantage of novel options like pop-ups, live chats, request
call back, social media chats, etc.

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Make your website as much interactive as you can. Combine visualization and gamification to give
an interactive experience to your visitors. For example, a progress bar at the top of a form
motivates the fillers to complete the form.
Leverage gated content. Provide downloadable content like ebook PDFs, recorded videos of
webinars, podcasts, infographics, case studies, and decks which users should be able to
access after a free subscription. Launch strategic email marketing campaigns that will help
convert your subscribers into customers.
Drupal’s Conversion Accelerators
The main reason behind Drupal’s popularity and success among hundreds of CMSes is the
platform’s customer-centric features. The CMS is built with the core value of providing an
exceptional experience to both site owners as well as their visitors. There are hundreds of
intuitive features with Drupal that foster customer journeys and accelerate conversions. To
name a few, Rules, Landing pages, Webform, Optimize, Commerce Abandoned Cart, Optimize,
and Call to Action (CTA) are designed to help maximize your conversion rates.

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5
Brownie Points
If you follow the above 5-step formula meticulously, no wonder your customers will keep coming back
to you. There is no better way to retain customers than providing a satisfying and memorable user
experience. The benefits of providing a compelling user experience are endless. It has SEO advantages.
It fosters user engagement and increases the average session time. It accelerates the customer
journey and moves your visitors further across the goal accomplishment funnel. It visibly improves
conversion rates. And the best part? It keeps more and more customers coming back to you.
Bottom line—If you improve your website experience, you get customer retention for free of cost.
Make your Drupal site a high-performance
powerhouse
Growing your online business with Drupal is thus no longer a secret. Now, you have your 5-step
blueprint handy. It’s your turn to have your real-time learnings and takeaways by implementing these
proven strategies. Conduct A/B testing experiments to tweak, curate, and finetune your action items
based on the results.
The strategies listed in this ebook are customizable for all industries. These hacks work best when you
tailor them based on your market needs and unique customer expectations. Remember, improving
your Drupal performance is never a one-time task. It keeps consistent efforts and continuous
optimization.

CONTACT
ATLANTA
Atlanta7000 Central Parkway,
7000Suite 220, Atlanta, GA 30328
Central Parkway, Suite 220, Atlanta,470-604-9885
GA 30328
Ph : 678-648-7527yourfriends@drupalpartners.com
Email : yourfriends@drupalpartners.com

The Secret Sauce Behind A High-Performance Drupal Site

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