The Social Life of Code: Building Transparency in the Community

BREAKOUT SESSION
THE SOCIAL LIFE OF CODE: BUILDING
TRANSPARENCY IN THE COMMUNITY
 Candice Cooper, Public Information
and Marketing Manager, Austin
Code

AGENDA
 Why should we care?
 Who are the players?
 What tools and methods are available?
 When is it necessary?
 Where do I start?

LEARNING OBJECTIVES
 Get out of the box
 Enhance external relationships
 Add tools to your tool box
 Build your social status

 Public Perception
VS
 Code Reality

WHY SHOULD WE CARE?
Community Engagement changes Public
Perception…
Let’s Shift the Paradigm!

WHO ARE THE PLAYERS?
 Media
 Neighborhood
Groups
 Business Owners
 Tenants
 Landlords
 Property Managers
 Elected Officials
 Public Interest
Groups
 Lobbyists
 And many more…

WHAT TOOLS AND METHODS ARE AVAILABLE?
 Social Media
(Twitter, YouTube,
Facebook)
 E-Newsletters
 News Releases
 Website
 Flyers
 Blogs
 Annual Reports
 Quarterly Reports
 Cases Online
 Mobile Apps
 Hackathons
 PSAs – radio, TV

 Meetings
 Summits
 Trainings
 Workshops
 Parades
 Community Events
GO WHERE THEY ARE!

GET OUT OF THE BOX!
Transparency
Accountability
Openness
Communication

GET OUT OF THE BOX!
Accountability
Openness
Transparency
Communication

WHERE DO I START?
 Start Connecting TODAY!
 Reinvent your Department!

 Hire a Public
Information Officer
OR
 Send Current
Staff for Training
WHERE DO I START?

THE SOCIAL LIFE OF CODE: BUILDING
TRANSPARENCY IN THE COMMUNITY
Q & A
Candice.Cooper@austintexas.gov
Public Information and Marketing Manager, Austin Code

The Social Life of Code: Building Transparency in the Community

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