The source
- 1. The Source By Jack Dawson
- 2. • The Source Magazine started off as a newsletter back in ‘88, • The Source has documented everything Hip-Hop like none other, including exclusive interviews in print, on television and online. • The source have extended there reach and surpassed other magazines, with special Source music initiatives: The Hip-Hop Hits compilation, The well reknowned 5 Mic music rating system, Spit 16 – the unique program designed to expose unsigned artists, Producing the first-ever annual awards program centered on Hip-Hop, The Source Awards.
- 3. • The Source has been the leading international voice for the world of Hip- Hop music, culture and politics for the past 20 years. • The sources goal is to “cover every aspect of this unique and vibrant culture–from the streets that spawn our increasingly creative music and fashion to the power players that direct the boardrooms and make our products into viable commodities and profitable investments”. • The Source mainly has articles on main stream Hip-Hop, and news about upcoming and current artists. The source will also have articles on politics and sports. This allows them to reach a wider target audience
- 4. Some examples of products The Source does advertise are all independent companies. Some examples of these companies are: 2 Dope Boyz Hip Hop Ruckus Hip Hop News 247 They might only advertise other independent companies as it want to promote them and get more people interested and investing in independent magazines other that major magazines, who are own by major companies. If these major companies get too much money, it could have the monopoly effect which would mean that, they control what content they put out. This might be what The Source doesn’t want to happen.
- 5. XXL
- 6. • XXL is a Hip-Hop magazine, founded in 1997. it comments on everything Hip-Hop and gives frequent updates on artist and there latest tracks/albums. • XXL is published by Harris Publications, and is also part of the H360 group. Which is a group that focuses on getting attention from the audience, it is also made to “directly reach and impact our audience beyond traditional print media”. • Harris Publications is the parent company for XXL, King and 0-60 (automotive magazine) and many more. Harris Publications isn't purely focused on music magazines. In fact it does many other genres: • Lifestyle • Comics • Business • Automotive
- 7. • Some examples of cross-media advertising on XXL’s website are ‘King’, ‘0- 60’ and ‘Rides’, all of these magazines are owned by Harris Publications. They do this so that Harris Publications can get more money, seeing as if the magazine they are advertising on is popular more people will check out the advertisements. • Harris Publications, cross-media advertise so that they can get media dominance or ‘the monopoly effect’, where they control practically the magazine industry. This is because they have all types of magazine genres, so if they cross-media advertise and people look at the other magazines, Harris Publications will control so much and have so much money that they can decide what to publish.