![schema.org
● Formats: JSON-LD, RDFa, Microdata
● Designed to avoid inaccuracies
● Works with any content management
system
14
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "CITY",
"addressRegion": "REGION",
"postalCode":"POSTAL CODE",
"streetAddress": "ADDRESS LINE 1"
},
"description": "your business description",
"name": "COMPANY NAME",
"telephone": "PHONE NUMBER",
"openingHours": "Mo,Tu,We,Th,Fr 09:00-17:00",
"geo": {
"@type": "GeoCoordinates",
"latitude": "LATITUDE",
"longitude": "LONGITUDE"
},
"sameAs" : [
"http://www.facebook.com/your-profile",
"http://www.twitter.com/your-profile",
"http://plus.google.com/your-profile"]
}
</script>](https://image.slidesharecdn.com/voicesearchoptimizationhowtowinthesingleanswer-171201140607/85/THE-STEP-BY-STEP-GUIDE-TO-OPTIMIZING-FOR-VOICE-SEARCH-14-320.jpg)
THE STEP-BY-STEP GUIDE TO OPTIMIZING FOR VOICE SEARCH
- 1. Voice Search Optimization: How to Win the Single Answer Speaker: George Svash 1
- 2. ★ Over 10 years of experience in SEO and digital marketing ★ More than 400 active users ★ Best price/quality ratio 2
- 3. THE HISTORY OF VOICE SEARCH 3
- 4. Evolution of Voice Search 4 1950 Audrie Could recognize numbers 1 to 9 Shoebox Could perform simple arithmetics 1962 Harpy Was able to understand 1,011 words 1976 Plain Talk Could carry out simple commands 1993 GOOG-411 Telephone-based voice search 2007 Siri First high-grade digital assistant 2011
- 5. Voice Search Today Voice Search impacts just about all devices connected to the Internet ● Smartphones ● Laptops ● Tablets ● Personal assistants ● Smart TVs 5 Cortana Siri Am azon Echo Google Desktop and Mobile GoogleHome Voice Search
- 6. 50% of all searches will be voice searches by 2020* 6 *ComScore
- 7. 40% of adults now use voice search once a day* 7*Location World
- 8. 50% of people are now using voice search when researching products* 8*Social Media Today
- 9. How to optimize for voice search? 9
- 10. 1. Optimize for local search 10
- 11. 11 Voice search results are dependent on the location
- 12. Optimizing for local search 12 HTML Local Links “Near Me” Searches Schema Markup Google Maps Local Search
- 13. 2. Use Schema Metadata 13
- 14. schema.org ● Formats: JSON-LD, RDFa, Microdata ● Designed to avoid inaccuracies ● Works with any content management system 14 <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "address": { "@type": "PostalAddress", "addressLocality": "CITY", "addressRegion": "REGION", "postalCode":"POSTAL CODE", "streetAddress": "ADDRESS LINE 1" }, "description": "your business description", "name": "COMPANY NAME", "telephone": "PHONE NUMBER", "openingHours": "Mo,Tu,We,Th,Fr 09:00-17:00", "geo": { "@type": "GeoCoordinates", "latitude": "LATITUDE", "longitude": "LONGITUDE" }, "sameAs" : [ "http://www.facebook.com/your-profile", "http://www.twitter.com/your-profile", "http://plus.google.com/your-profile"] } </script>
- 15. 3. Target long-tail and voice-friendly keywords 15
- 16. Long tail keywords 16*Moz Blog
- 17. Question Words ➔ 20% of voice searches are triggered by only 25 question words 17*SEOClarity
- 18. Example ● Type of business: pizza restaurant ● Location: Brighton, UK 18
- 19. Tools to obtain voice-friendly keywords 19
- 20. StoryBase ➔ Query: “pizza near me” ➔ Results: 4 questions, 157 phrases 20
- 21. Answer the Public ➔ Query: “pizza near me” ➔ Results: 31 questions, 81 prepositions,36 comparisons, 20 related phrases 21
- 26. Rank Tracker 26
- 27. 4. Latent Semantic Indexing 27
- 28. Latent Semantic Indexing “Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content.”* 28*https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/
- 29. Voice Search in Google = Answer Boxes + Local Search 29
- 30. The Future of Voice Search 30
- 31. The Future of Voice Search - Conversational queries will take over search - CTR rates will sink - More personalization than ever before - Google is likely to dominate in voice search 31
- 32. Feel free to send your feedbacks info@rankactive.com 32
- 33. Q&A 33