The target audience profile
- 1. Based on the research collected by our group we can establish a few things about our audience
- 2. Demographics Age: 15-28 Relationship status: couple/aspiring couple Gender: either Job: Newly started jobs/ apprentices / full time education Psychographics Preferred genres- Horror/ Thriller/ Mystery/ Action. Favourite films- Taken/ The Unknown/ Seven/ The Possession etc… Likely to wear tight clothing, branded clothing, shirts, chinos etc… Likely to shop at high end street shops like burton, next, bank. Most probably have an active lifestyle not necessarily sporty. Like to let loose at parties and frequently dating people. Definitely a sense of pride and individuality in their appearances; like to stand out in a crowd to attract mates. Before we could began examining our audience we needed to establish a few things.
- 3. We found 100 suited people to our demographic and psychographic ideas of our audience and asked them 5 specific questions that would give us insight to their minds on their future and current lifestyle. On the answers they have given us we can create a detailed profile of our audience (male and female) What are you planning to do for your future? What are your passions or hobbies? On a date to the cinema what genre of movie would you choose to watch? What do you believe makes a good/effective thriller? Is establishing the genre of a film important or not?
- 4. Our results display clearly that there are three main ideas about our audiences future. These three ideas are; go to university for a degree of a chosen subject (31%), to carry on their apprenticeship for a few years and become self employed (56%), and the final idea was to take a gap year to decide what they want to do in life (13%). This establishes that our audience are neither extensively intelligent or unintelligent this leads us to believe that the majority of our audience will be able to understand the slightly complicated storylines of both our ideas (with the exception of a few anomalies as our research is only on 100 people it is not wide enough to assume a full understanding of our full audience). Furthermore from the findings we have gathered we can keep our storylines complex (like the unknown with Liam Neeson) however not too complex (like Inception with Leonardo DiCaprio).
- 5. This question was designed to find out what our audiences interests are. We surprisingly found out that they didn’t really find much interest in anything! There was 4 main things they found an interest in. These things were gaming (18%), dating (38%), working whether it be coursework or paid work (24%) and finally partaking in a sporting activity (14%). The remaining 10% were put in a category named ‘other’ as all 10% had a different thing that interest them, things such as art, building and fashion. However all these things together can make us assume that our audience have a fairly active lifestyle (even the gamers as 10% preferred ‘kinect’ rather than sitting down and controlling). Yet not all of our audiences main interest was dating, it was a common interest of 96% of our subjects. Which means most of our audience would probably be having a date to this movie. To conclude, we have to make our film relate to our audiences with either sport or relationships, in addition to that we need to make our film scary (to help out our young couples get closer to each other) yet interesting enough for our audiences to stay and want to watch.
- 6. From the research so far we have established that our audience are keen to go out with their partners. So this question was devised to see what genre of movie they would take there partner to see. As our movie has to be thriller, but we want to add aspects of another genre to grab a wider audience and make it overall more interesting. The results from this question came to an expected outcome. The majority of our audience said they would take their date to a horror movie (67%), and in the words of one of our subjects ‘so the jumpy bits in the film give me an excuse to get closer to my man’. Which is clearly a valid excuse if I do say so. A further 20% said they would take their date to see a romantic film. 5% agreed on taking their date to see a comedy. The remaining 7% said a range of different genres. But 80% of our participants said that the movie needs a thrilling edge to keep it interest, (the other 20% were the people who picked romantic). Which can lead us to assume that our audience would most prefer a hybrid genre of ‘horror’ and ‘thriller’; this in turn tells us what we need to do with our movie to make it ‘jumpy’ and exciting for them.
- 7. This question was to create and idea of what our subjects understanding of media conventions were (this can not be a full blown examination due to the lack of participants). We found that some subjects thought that lighting was key to build the tension of a thriller (44%). 31% believed that a thriller was made good/effective by the climax’s and anti-climax’s. 21% thought that the symbolic objects of the film made a good thriller (the mise-en-scene). The remaining 4% didn’t know what to say in response to the question. This can lead us to believe that our audience (as tested) have a decent understanding of how things work in the world of media. Which infers that the audience are knowledgeable to the different ideas about film genres, the answers give us the idea that we need to be careful to make sure we use all the techniques correctly for build ups.
- 8. This question although simple is quite crucial. It really shows us how much out audience cares about the quality of a film is. The obvious answer is ‘yes’ there is no doubt about it. 97% of our audience agreed with us and answered yes. 58% explained why they gave yes; with the common explanation being ‘you need to know what type of film you are watching’. This intrigued us so we asked the 58% the question ‘what establishes a genre?’. To which almost all of them replied with ‘the setting’, ‘the props’ and one person said ‘the lighting’. Which means the majority of our audience want to see a clear genre established in the film. Yet the remaining 3% of people answered ‘no’; all of these people are within the lowest age bracket (15-17) which can allow us to infer that they are not to interested in the movie; they are focusing more on who they are with. Which was even admitted by half of the 3%.
- 9. All of these answers can lead us to believe that our film needs to be suited to intelligent, dating, young adults. This would appeal to the majority of our audience. With our target audience now analysed as much as possible we can make the opening with all the key aspects of a good media production within it.
- 10. (Picture of me)
- 11. (Picture of Rebecca Johnson)