The Third WordPress
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The document discusses strategies for building a successful WordPress multi-site network, including focusing on a niche market, improving the signup and support processes, developing custom themes and plugins, and implementing automated backups. Key recommendations are to respect users, expect them to need help, say "no" to bad requests, and offer WordPress as a service tailored to specific industries or niches.
The Third WordPress
- 1. Monday, September 12, 2011
- 2. T HE TH IRD SS DP RE W OR ork s for etw ulti Site N emiu mM Pr rkets Niche Ma Monday, September 12, 2011
- 3. .com .org hosted self-hosted easy technical skill needed free costs limited themes install themes limited plugins install plugins no ftp ftp/shell/etc. never custom unlimited custom @photoblogsites Monday, September 12, 2011
- 4. } .com hosted easy to use easy + free limited programming limited themes access limited plugins = no ftp not much opportunity never custom @photoblogsites Monday, September 12, 2011
- 5. } .org self-hosted unlimited technical skill needed possibilities costs + hard to install themes master install plugins = ftp/shell/etc. opportunity unlimited custom @photoblogsites Monday, September 12, 2011
- 6. Developers/Designers Custom Websites Premium Themes Premium Plugins Theme Shops Training/Consulting Maintenance @photoblogsites Monday, September 12, 2011
- 7. installation is hosting compatible? build contracts, design, programming training WP is a lot for new users support upgrades, hacked sites, backups @photoblogsites Monday, September 12, 2011
- 8. install build support train Monday, September 12, 2011
- 9. upgrade install build backup test support train re-train Monday, September 12, 2011
- 10. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-train Monday, September 12, 2011
- 11. Have you heard about MultiSite? @photoblogsites Monday, September 12, 2011
- 12. 1 server set of core files set of plugins set of themes backup system upgrade @photoblogsites Monday, September 12, 2011
- 13. server core plugins themes @photoblogsites Monday, September 12, 2011
- 14. server core plugins themes @photoblogsites Monday, September 12, 2011
- 15. centralized streamlined known environment faster development instant release built in signups @photoblogsites Monday, September 12, 2011
- 20. Not so fast... @photoblogsites Monday, September 12, 2011
- 21. s ign up s low p roc ess @photoblogsites Monday, September 12, 2011
- 22. th em es No @photoblogsites Monday, September 12, 2011
- 23. lugins N oP @photoblogsites Monday, September 12, 2011
- 24. No problem. @photoblogsites Monday, September 12, 2011
- 25. hem es ium T P rem @photoblogsites Monday, September 12, 2011
- 26. The me works Fra me @photoblogsites Monday, September 12, 2011
- 27. P lug ins @photoblogsites Monday, September 12, 2011
- 28. P lug ins @photoblogsites Monday, September 12, 2011
- 29. P lug ins @photoblogsites Monday, September 12, 2011
- 30. Millions of Options @photoblogsites Monday, September 12, 2011
- 31. Introducing The User @photoblogsites Monday, September 12, 2011
- 32. Can I use any theme I want? Can I use any plugin I want? How do I make a post? What is WordPress? Do you do Flash sites? @photoblogsites Monday, September 12, 2011
- 33. Give me a site made for me! @photoblogsites Monday, September 12, 2011
- 34. How We Did It Monday, September 12, 2011
- 35. in nin g... custom websites the beg in @photoblogsites Monday, September 12, 2011
- 36. in nin g... custom websites the beg in @photoblogsites Monday, September 12, 2011
- 37. in nin g... custom websites the beg in @photoblogsites Monday, September 12, 2011
- 38. in nin g... custom websites the beg in @photoblogsites Monday, September 12, 2011
- 39. in nin g... the beg in similar features @photoblogsites Monday, September 12, 2011
- 40. in nin g... the beg in similar features @photoblogsites Monday, September 12, 2011
- 41. in nin g... the beg in similar features @photoblogsites Monday, September 12, 2011
- 42. in nin g... the beg in and of course blogs... @photoblogsites Monday, September 12, 2011
- 43. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-train Monday, September 12, 2011
- 44. server core plugins themes @photoblogsites Monday, September 12, 2011
- 45. Most plugins / themes Uploads work differently not MultiSite compatible Backing up large sites No clear way to charge becomes very difficult per blog @photoblogsites Monday, September 12, 2011
- 46. em es Th a nd P lugins Build a parent theme / framework Build child themes Select best plugins Test (modify) plugins for MultiSite Custom Plugins when needed @photoblogsites Monday, September 12, 2011
- 47. ogSite framework / parent theme Bl @photoblogsites Monday, September 12, 2011
- 48. ogSite framework / parent theme Bl @photoblogsites Monday, September 12, 2011
- 49. em es h ild Th C @photoblogsites Monday, September 12, 2011
- 50. m iza ble Cu sto @photoblogsites Monday, September 12, 2011
- 51. m iza ble Cu sto @photoblogsites Monday, September 12, 2011
- 52. Plugins: Define the Path SEO XML Sitemaps Contact Forms Pagination Non-Flash Image Galleries Twitter / Facebook / Sharing Monday, September 12, 2011
- 53. rov ing I mp S ignup P roc ess Customize the look Choose a Password No Email Verification Make them accept TOS Add helpful info Add support links http://premium.wpmudev.org/ @photoblogsites Monday, September 12, 2011
- 54. ing the I mp rov ess up Pr oc S ign Choose a Password @photoblogsites Monday, September 12, 2011
- 55. ing the I mp rov ess up Pr oc S ign Terms of Service @photoblogsites Monday, September 12, 2011
- 56. ing the I mp rov ess up Pr oc S ign @photoblogsites Monday, September 12, 2011
- 57. ing the I mp rov ess up Pr oc S ign Added Info and Support Links @photoblogsites Monday, September 12, 2011
- 58. ing the I mp rov ess up Pr oc S ign Instant Login! @photoblogsites Monday, September 12, 2011
- 59. rov ing I mp Su pp ort P roc ess Getting Started Guide Documentation Videos Forum Support Tickets @photoblogsites Monday, September 12, 2011
- 60. ing the I mp rov ess rt P roc S up po Download link added to signup sent in welcome email available everywhere @photoblogsites Monday, September 12, 2011
- 61. ing the I mp rov ess rt P roc S up po Video Tutorials VideoUserManuals.com Videos right in Admin White labeled Every version of WP Use on all sites @photoblogsites Monday, September 12, 2011
- 62. ing the I mp rov ess rt P roc S up po Documentation We tried a WP theme Ended up with Zendesk @photoblogsites Monday, September 12, 2011
- 63. ing the I mp rov ess rt P roc S up po User Forums Tried several WP plugins Ended up with Zendesk @photoblogsites Monday, September 12, 2011
- 64. ing the I mp rov ess rt P roc S up po Support Tickets Tried several WP plugins Ended up with Zendesk @photoblogsites Monday, September 12, 2011
- 65. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 66. Zend esk W hy is co ol Fully Brandable @photoblogsites Monday, September 12, 2011
- 67. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 68. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 69. Zend esk W hy is co ol Start with Search @photoblogsites Monday, September 12, 2011
- 70. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 71. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 72. Zend esk W hy is co ol Docs @photoblogsites Monday, September 12, 2011
- 73. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 74. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 75. Zend esk W hy is co ol Forums @photoblogsites Monday, September 12, 2011
- 76. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 77. Zend esk W hy is co ol @photoblogsites Monday, September 12, 2011
- 78. Zend esk W hy is co ol Support Tickets @photoblogsites Monday, September 12, 2011
- 79. The Backup Plan Monday, September 12, 2011
- 80. The lan acku pP B Server Backed up daily But what do we do with that? @photoblogsites Monday, September 12, 2011
- 81. The lan acku pP B Version Control: Mercurial repository for Core Mercurial repository for /wp-content/ Shell scripts via cron: Blogs.dir to server and Amazon S3 Database to server and Amazon S3 New Plugin - Blog Status Manager @photoblogsites Monday, September 12, 2011
- 82. Monday, September 12, 2011
- 83. Takeaways @photoblogsites Monday, September 12, 2011
- 84. Focus on a Niche Market Respect the User Expect the User Be ready to say No! to the User @photoblogsites Monday, September 12, 2011
- 85. Foc us o na ark et N ich eM Similar Users Similar Features Similar Plugins Theme Framework @photoblogsites Monday, September 12, 2011
- 86. E xp ect eU ser th Enable Customization Improve the Signup Process Improve the Support Process @photoblogsites Monday, September 12, 2011
- 87. Re sp ect eU ser th Listen Amazing support They have great ideas @photoblogsites Monday, September 12, 2011
- 88. No !” Sa y“ eU ser to th Position yourself as an expert Just because they ask does not mean they NEED it @photoblogsites Monday, September 12, 2011
- 89. No !” Sa y“ eU ser to th bad practices: splash pages flash bad SEO ideas disable right-click @photoblogsites Monday, September 12, 2011
- 90. it atio ns Lim o nU ser no ftp no direct access to files not a full hosting account @photoblogsites Monday, September 12, 2011
- 91. Why would they want this? Why would they NOT want this? @photoblogsites Monday, September 12, 2011
- 92. There is a learning curve @photoblogsites Monday, September 12, 2011
- 93. The user needs your help @photoblogsites Monday, September 12, 2011
- 94. WordPress as a Service For Photographers For RealEstate For Restaurants For ______________ @photoblogsites Monday, September 12, 2011
- 95. T HE TH IRD PR ESS W O RD s for et work ulti Site N remi um M P Mar kets N iche Monday, September 12, 2011
- 96. WPMU DEV Marty Thornley premium MultiSite Plugins @martythornley http://premium.wpmudev.org marty@photographyblogsites.com http://martythornley.com Mercurial http://photographyblogsites.com http://mercurial.selenic.com/ Mercurial GUI for Mac Blog Status Manager (and more) http://www.sourcetreeapp.com/ http://bitbucket.org/martythornley Mercurial GUI for PC http://tortoisehg.bitbucket.org/ All Film Stills from “The Third Man” (1949) Directed by Carol Reed Zendesk Written by Graham Green http://www.zendesk.com/ http://www.imdb.com/title/tt0041959/ @martythornley @photoblogsites Monday, September 12, 2011