The Three Levels of Design
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The document discusses three levels of design: visceral, behavioral, and reflective. It explains how to identify and infuse visceral reactions through old brain triggers and cultural connotations, while also addressing the importance of good behavioral design components. Additionally, it emphasizes the significance of building relationships and creating memorable designs at the reflective level.
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The Three Levels of Design
- 1. Three Levels of Design
- 2. This is where the magic happens.
- 3. Visceral Design, Behavioral Design, Reflective Design
- 4. Lets examine all three levels in detail….
- 5. The visceral reaction is deep rooted into our DNA.
- 6. How to identify visceral reaction?
- 7. How to infuse visceral reaction in design? Use old brain triggers.
- 8. How to infuse visceral reaction in design? Be mindful of social and cultural connotations. RED: From Rage To Romance
- 10. How to identify Behavioral Reaction?
- 11. There are four components of good behavioral design.
- 12. Function
- 13. Understanding
- 14. Usability
- 15. Physical feel
- 17. How to identify reflective reaction?
- 18. How to infuse reflective reaction in design? Total Quality Management.
- 19. How to infuse reflective reaction in design? Build healthy relationships with customers.
- 20. How to infuse reflective reaction in design? Make designs memorable.
- 21. Thank you!