The Use of Social Media, Transparency, and The Facebook Generation
Download as PPT, PDF0 likes479 views
The document discusses the rise of social media and its impact. It notes that Tim Berners-Lee published the first proposal for the world wide web in 1990. By 2011, there were over 2 billion daily web users. Popular social media sites like LinkedIn, Facebook, and Twitter launched between 2002-2006 and have grown rapidly, with hundreds of millions of members each. The document also discusses challenges companies face in integrating social media and provides recommendations for effective social media strategies.
The Use of Social Media, Transparency, and The Facebook Generation
- 1. The Use of Social Media, Transparency and the Facebook Generation
- 2. 1990 Nelson Mandela freed Space Shuttle Discovery carries the “Hubble” into space The Berlin Wall falls The National Debt of the United States? $320 billion Tim Berners-Lee publishes his whitepaper Who? Physicist with CERN (European Org for Nuclear Research) Topic was “the use of hypertext for data transfer over an open network”
- 4. 20 years later As of January 2011 - 80 million independent websites By 1998, worldwide retail sales via the internet topped $15 billion Over 2 billion web users per day worldwide Increase of over 480% since 2000 Increases in Africa, the Middle-East and Latin America 2,500%, 1,900% and 1,000% respectively since 2000 August 2011 – China alone reports over 200 million users per day of the worldwide web
- 5. The arrival of social media 2002 – Reed Hoffman puts the final touches on a professional networking site from a coffee table in his living room 2004 – Mark Zuckerberg and Eduardo Saverin develop the foundation for a P2P social site from their dorm room at Harvard University 2006 - 24 year old Jack Dorsey launches a platform in Oakland, CA to assist dispatchers in managing taxi’s, couriers and emergency vehicles throughout the Bay Area
- 6. The Big Three In 9 years LinkedIn expands to 200 countries, with over 120 million members and launches an IPO which valuates the company at over $4 billion In just over 6 years Facebook expands to 750 million users, accounting for 700 billion minutes per month of site time and is currently valuated at $200 billion In just under 5 years, Twitter has grown to 200 million users, with a combined “tweet” and “query” hit-rate of over 1.5 billion PER DAY
- 7. Next 12 most popular With memberships ranging from 80 million to 4 million, this “lagging dozen” account for an additional 242 million members
- 8. What these numbers tell us Social media memberships are increasing much faster Facebook grew to 200 million members in a 3 rd of the time it took LinkedIn, Twitter grew to 200 million members nearly 2x faster As of June 2011, LinkedIn is averaging 2 new members per SECOND Facebook is adding 200,000 new members a day Has also grown to over 250 million mobile devices Based on current web users worldwide (2B), social media sites could make up as much as 69.6% of that traffic
- 9. And let’s not forget Bloggers 156 million public blogs as of February 2011 Web Video Skype has 124 million users, and their iPhone app was downloaded 1 million times on its first day YouTube uploads more content every 60 days, than the 3 major TV networks have created in the past 60 YEARS Hunt and Peck While not necessarily a social media platform, “old fashioned” text messaging has increased from 3,500 per day in 2006, to 5 billion per day in 2010, to an estimated 7 trillion annually in 2011
- 10. Why are corp’s lagging behind? Less than 12% of new social media memberships are business-based, why? Don’t understand it Don’t need it Not our demographic Brand control The “biggies”?... Employees will waste time Not sure how to integrate it What about the “haters”?
- 11. The 5 most common mistakes Designed for one-way discussion only Unable to “ask” for the business Poor messaging “ Shiny ball” syndrome Value communication versus value creation Features as opposed to benefits
- 12. Solving the lag A formal Social Media Policy for your company Education / training Utilizing social media as a collaboration, not a directive Incorporating social media into your existing infrastructure capabilities Proper introduction of social media to your existing customers FIRST Potential customers second Why?
- 13. A peek under the tent…
- 14. Two-Day Seminar Attendees will be able to; Create and implement a Social Media Policy within their team or organization Develop plans for both internal and external “customers” Improve employee retention Create individual social media “launch plans” for specific products, programs and services Customize interaction based on desired customer outcomes Improve internal forecasting and revenue generation Attendees will have the opportunity to “mold” the seminar content
- 15. Post seminar support Attendees will receive; Participant workbooks Reinforcement guides FAQ’s, activities, social media planner Dedicated email support Coaching Forums Open teleconferences More…
- 16. Knowledge United A Quint Group Company Thank you