The Value Of A Distinct Brand
- 1. THE VALUE OF A DISTINCT BRAND BRIAN W. JONES
- 2. HELLO
- 6. CASE OF THE MONDAYS
- 7. IT’S SO HOT WHEN GUYS DRINK BLACK COFFEE - Ex Girlfriend
- 9. COFFEE, PIE & CONVERSATION
- 21. DEAR COFFEE, I LOVE YOU.
- 23. CLIENT PROJECTS
- 24. CURRENT PROJECT
- 25. WHAT IS A BRAND?
- 27. A BRAND IS NOT A NAME A LOGO A TAGLINE A COLOR A RETAIL STORE A WEBSITE
- 28. IT IS ALL OF THOSE THINGS.
- 30. THE INTANGIBLE SUM OF A PRODUCT’S ATTRIBUTES. - David Olgilvy
- 31. A BRAND IS THE PERCEPTION OF YOUR ORGANIZATION BY INDIVIDUALS & THE PUBLIC.
- 32. IF A CAFE OPENS IN THE FOREST AND NO ONE IS AROUND TO VISIT, DOES IT EXIST?
- 34. A BRAND DEVELOPS BASED ON YOUR ABILITY TO LIVE UP TO THE PROMISES YOU MAKE.
- 38. 100% 75% 50% 25% 0% AUTOFINANCE Corporate Value Distribution FOOD LUXURY BrandIntangiblesTangibles DataSource:FinancialTimes
- 39. THE MOST KNOWN WORD ON THE PLANET IS “OK”
- 40. THE SECOND MOST KNOWN WORD ON THE PLANET IS “COKE”
- 41. DIFFERENTIATION
- 44. BRAND PARITY
- 45. As these roasters set up shop and expand in the Bay Area, a very specific design aesthetic has emerged: light-filled, loft-like spaces; the transformation of industrial foundations into polished interiors; hand-hewn accents referencing a building’s past; repurposed elements with a rustic-chic patina ...
- 46. ... Perhaps the all-white interiors with light-colored wood, stainless steel and concrete are just the coincidental shared branding elements that differentiate these cafes from the corner Starbucks and illustrate their efforts to let the coffee experience shine. “Common Grounds: Design trend in third wave coffee shops is percolating.” SFWeekly. 10 April, 2014. -Allison McCarthy
- 47. Saint Frank, San Francisco, CA
- 48. Sightglass, San Francisco, CA
- 49. Four Barrel/The Mill, San Francisco, CA
- 50. Sightglass, San Francisco, CA
- 51. Verve, Santa Cruz, CA
- 56. GOD IS IN THE DETAILS -Mies van der Rohe
- 57. G&B, Los Angeles
- 58. G&B, Los Angeles
- 59. G&B, Los Angeles
- 60. G&B, Los Angeles
- 61. Go Get Em Tiger, Los Angeles
- 66. Intelligentsia, Los Angeles, CA
- 70. A HANDSOME CASE STUDY
- 81. STORYTELLING
- 82. EDUCATION
- 83. COOPERATION
- 84. HOW TO BUILD A BRAND?
- 85. HIRE THE RIGHT TEAM
- 86. OFFER A GREAT PRODUCT
- 88. BE CONSISTENT
- 89. BE UNIQUE
- 90. BE A LEADER
- 91. IF YOU ARE NOT A BRAND, YOU ARE A COMMODITY - Philip Kotler
- 92. QUESTIONS? Brian W. Jones Founder & Editor Dear Coffee, I Love You @DCILY Director of Brand & Design Supersonic Coffee Co. @EnjoySupersonic