The Value of Visualization by @columnfive
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The document discusses the importance of data visualization to effectively communicate information, emphasizing the power of visual perception and the need for integrity in representing data. It outlines key elements to create successful infographics, including clarity, objectivity, and the appropriate use of visuals. Additionally, it highlights strategies for sharing visual content and nurturing relationships to engage audiences.
The Value of Visualization by @columnfive
- 1. 0 1 2 3 4 5 6 7 8 9 THE VALUE OF VISUALIZATION
- 2. CONTENT WHY VISUALIZE DATA? MAKING A GOOD INFOGRAPHIC SHARING YOUR MESSAGE 2
- 3. EDITORIAL 3
- 4. 4
- 5. 5
- 6. 6
- 7. 7
- 8. 8
- 9. 9
- 10. 10
- 11. 11
- 12. HUMOR 12
- 13. 13
- 14. 14
- 15. 15
- 16. 16
- 17. 17
- 18. PROPRIETARY DATA 18
- 19. 19
- 20. 20
- 21. NEWS 21
- 22. 22
- 23. 23
- 24. PROCESS 24
- 25. 25
- 26. 26
- 27. DATA VISUALIZATION 27
- 28. 28
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- 31. 31
- 32. 1 WHY VISUALIZE DATA? 32
- 33. “...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY. THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.” COLIN WARE In Information Visualization: Perception For Design 33
- 34. PREATTENTIVE PROCESSING 7 7 7 7 7 7 7 7 7 7 34
- 35. PRE-ATTENTIVE ATTRIBUTES FORM ORIENTATION 35
- 36. PRE-ATTENTIVE ATTRIBUTES FORM LINE LENGTH 36
- 37. PRE-ATTENTIVE ATTRIBUTES FORM LINE WIDTH 37
- 38. PRE-ATTENTIVE ATTRIBUTES FORM SIZE 38
- 39. PRE-ATTENTIVE ATTRIBUTES FORM SHAPE 39
- 40. PRE-ATTENTIVE ATTRIBUTES FORM CURVATURE 40
- 41. PRE-ATTENTIVE ATTRIBUTES FORM ADDED MARKS 41
- 42. PRE-ATTENTIVE ATTRIBUTES FORM ENCLOSURE 42
- 43. PRE-ATTENTIVE ATTRIBUTES COLOR INTENSITY 43
- 44. PRE-ATTENTIVE ATTRIBUTES COLOR HUE 44
- 45. PRE-ATTENTIVE ATTRIBUTES SPATIAL POSITION 2-D POSITION 45
- 46. VISUAL LEARNING “WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH), WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.” STEPHEN FEW Tapping The Power Of Visual Perception 46
- 47. FLEMING’S VAK/VARK MODEL VISUAL AUDIOTORY KINESTHETIC OR TACTILE LEARNERS LEARNERS LEARNERS 47
- 48. “VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.” EDWARD R. TUFTE 48
- 49. EASE OF DIGESTION 49
- 50. SHARE-ABILITY OF FORMAT IMAGE VS. TEXT POST 50
- 51. 3 MAKING A GOOD INFOGRAPHIC 51
- 52. “THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS, BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY. HORACE The Art Of Poetry An Epistle To The Pisos 52
- 53. 53
- 54. ELEMENTS 1 2 3 IDEA RESEARCH VISUALIZATION 54
- 55. IDEA WORK IN A GROUP TO CONCEPT 55
- 56. DATA SOURCES DATA.UN.ORG HARRISINTERACTIVE.COM OECD.ORG DATA.GOV PEWRESEARCH.ORG IRS.GOV NIELSEN.COM SBA.GOV GALLUP.COM CENSUS.GOV 56
- 57. RESEARCH FIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 57
- 58. RESEARCH FIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 58
- 59. RESEARCH FIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 59
- 60. VISUALIZATION “THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA. THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.” WILLIAM WRIGHT IN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS” 60
- 61. SHOW DATA WITH INTEGRITY 160 160 140 80 120 0 10 20 30 40 50 60 70 80 10 20 30 40 50 60 70 80 BAD EXAMPLE SCALE ISSUE GOOD EXAMPLE 61
- 62. USE THE RIGHT METHOD 62
- 63. CHOOSING GRAPH TYPE 8 8 36 8 CA NY AL MN DE NC 12 14 6 8 01 02 03 04 05 06 07 08 09 10 11 12 PARTS OF A WHOLE LINEAR VS. AREA CHRONOLOGY 63
- 64. SHOW DATA WITH INTEGRITY 100 50 50 25 0 0 A B C D E F G A B C D E F G SCALE 64
- 65. DESIGN GOOD DESIGN IS ENGAGING ADD CLARITY, NOT CONFUSION 65
- 66. 2 SHARING YOUR MESSAGE 66
- 67. “PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE, AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST. IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST, BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES, INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.” JOHN TIERNEY “WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME” 67
- 68. BUILDING AND NURTURING RELATIONSHIPS SOCIAL CAPITAL HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION. GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND. INFLUENCERS JOURNALISTS INDUSTRY THOUGHT LEADERS BLOGGERS ENTREPRENEURS INTERNET CELEBRITIES 68
- 69. SOCIAL SEEDING SOCIAL NEWS CHANNELS 69
- 70. BREAKING NEWS 70
- 71. EVERGREEN CONTENT 71
- 72. SOCIAL SEEDING QUANTITY VERSUS QUALITY OF SHARES 72
- 73. MEDIA OUTREACH 1 GO STRAIGHT TO THE SOURCE (JOURNALIST) BE BRIEF 2 3 DON’T PUSH RESPECT JOURNALIST’S INTEGRITY 4 5 SOCIAL RE-SEEDING THE POWER OF SOMEONE ELSE’S VOICE 6 73
- 74. HARNESSING THE POWER OF DATA 74
- 75. FIND YOUR MESSAGE AND MAKE IT COMPELLING. 75
- 76. USE VISUALIZATION TO ENGAGE YOUR AUDIENCE. 76
- 77. AN EDITORIAL APPROACH IS USEFUL, BUT DON’T LIE WITH YOUR DATA. 77
- 78. NURTURE RELATIONSHIPS WITH COMMUNITIES THAT ARE INTERESTED IN YOUR SUBJECT MATTER. 78