The visual web
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The rise of the visual web Dirk Singer presented statistics showing the growing importance of images and video on the internet and mobile devices. Some key points: - Mobile internet use will surpass desktop by 2014/2015. - Half of smartphone users rely solely on their phones' cameras instead of dedicated cameras. - Digital camera and camcorder sales are down 29% and 21%. - Instagram has over 56 million users and is the largest international mobile social network. - Pinterest and Tumblr are growing rapidly in popularity and referral traffic. - Visual content engages users more on social media. - Businesses need visual content and social media strategies to engage customers online.
The visual web
- 1. Dirk Singer @dirktherabbit The rise of the visual web SXSE London - 3 July 2012
- 2. I like stats I like iphoneography (my blog - liesdamnedliesstatistics.com) (though I don’t claim to be good at it) About me
- 3. So I’m going to subject you to 10 (and a bit) stats on pictures (....on the internet)
- 4. “A noticeable trend this year is beautiful apps or websites. It's all part of a larger trend that I'm calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.” (Richard McManus, Read Write Web) “Welcome to the imagesphere” (Luminate) The visual web?
- 5. Mobile Internet should overtake Phone calls the 7th most popular desktop use by 2014 /2015 activity on smartphones...social media (Microsoft) 2nd (02) The shift to an ‘imagesphere’ is tied up with the overall shift to the Internet becoming more mobile
- 6. According to Mintel - Half of us rely on our smartphones, 1/10 of camera owners would just use their smartphone if their camera broke Digital Camera sales are down 29%
- 7. July 2011 - 10 million users December 2011 - 16 million users March 2012 - 26 million users May 2012 - 50 million users 30 June 2012 - 56.2 million users Instagram is now the largest international mobile social network worldwide
- 8. Camcorder sales are also down 21%
- 9. Socialcam - 6.3 million daily users, 83.6 million monthly users (or 40 million depending on who you believe!) Viddy - 1.6 million daily users, 20.9 million monthly users (App Data) Socialcam and Viddy - The Instagram of video?
- 10. Tumblr should overtake blog as a search term in October Tumblr is now the world’s most popular blogging platform
- 11. At least in the US, Pinterest is estimated to have passed Tumblr with each between 20-50 million monthly (US) A year ago Pinterest visitors accounted for less than 1% of social media e- Last year Pinterest grew commerce referrals. Now 4377%, Tumblr 188% it accounts for 26% The rise of Pinterest
- 12. Posts on 60% of 67% of Facebook that consumers are consumers say include an more likely to the image of a album, picture contact a product is very or video increase business if an important, 53% engagement by image shows up say the online 180%, 120% and in search reviews 100% A picture really does say 1000 words
- 13. Three things you need to do 1 - Develop a visual content plan 2 - Have a visual social media strategy (and not only the usual suspects - niche networks like Tadaa also worth looking into) 3 - Think about referral traffic / landing pages
- 14. Image - @miss_lucifer_ (Instagram) Think your business isn’t visual? Think again
- 15. More on those stats (see slideshare.net/therabbitagency later) • Digital camera sales down 29% http://www.mirror.co.uk/news/uk-news/digital- camera-sales-slump-as-more-944296 • Socialcam and Viddy users - http://www.forbes.com/sites/anthonykosner/ 2012/06/24/socialcam-vs-viddy-and-the-curious-calculus-of-picking-the-most- popular-app/ • Tumblr to overtake blog as a search term - http://thenextweb.com/media/ 2012/04/17/whod-have-thought-tumblr-to-soon-overtake-blog-on-google-searches/ • Has Pinterest overtaken Tumblr? http://royal.pingdom.com/2012/06/28/pinterest- overtaken-tumblr-united-states/ • Facebook posts that include an album have 180%+ engagement http:// www.adverblog.com/2012/04/28/visual-social-network-infographic/ • Six reasons why images are important - http://www.business2community.com/ marketing/6-powerful-reasons-why-you-should-include-images-in-your-marketing- infographic-0185560# • Pinterest now accounts for 26% of social media e-commerce referrals http:// liesdamnedliesstatistics.com/2012/06/facebook-still-dominant-in-numbers-less-so- in-referrals.html
- 16. #findingbeautyofoutshit #powerlineporn #sneakycommutershot (x 3941) (x 9620) (x 3500) @brandonturner80 @chrysti @linalemontree Finally - will leave you with three favourite tags
- 17. Thank you! Where to find me dirktherabbit - (also Streamzoo and Tadaa) https://plus.google.com/118036273792362407949 http://uk.linkedin.com/in/dirktherabbit Blog - liesdamnedliesstatistics.com
- 18. Creative commons credits • http://www.flickr.com/photos/mediaflex/5190930741/sizes/z/in/photostream/ • http://www.flickr.com/photos/bcostin/2770127896/ • http://www.flickr.com/photos/michaelspencer/3081186947/sizes/z/in/ photostream/ • http://www.flickr.com/photos/87719210@N00/3526434869/sizes/z/in/ photostream/ • http://www.flickr.com/photos/anirudhkoul/2535955996/sizes/z/in/photostream/ • http://www.flickr.com/photos/elithebearded/2598268226/sizes/z/in/ photostream/