Wal-Mart develops most of its own software in-house to ensure it meets their specific needs. Developing software internally allows Wal-Mart to maintain control and easily adjust the software. Developers working directly in the functional areas before developing software helps them understand user requirements to create more effective programs with fewer future adjustments. Some people are concerned about privacy issues with RFID tags, as the tags could potentially be scanned and tracked outside of stores. The UCCnet project standardizes product data sharing between retailers and their suppliers to facilitate inventory management and reordering. Wal-Mart stopped selling some transaction data after realizing competitors were benefitting more than Wal-Mart was earning, which did not significantly affect their business. Wal-Mart's website plays