The Web Is The Message @RSE10
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The document discusses how the music business is struggling due to the rise of the internet and digital music. It provides examples of artists like Amanda Palmer who have embraced connecting with fans online through authentic, frequent, and free communication. While some artists are well-suited for this, the document acknowledges that not every artist needs to use the same approach. It suggests that in addition to new tools, new types of online messages need to be created to help the music industry adapt to the digital age.
![if you’re an artist, you either
like connecting or you don’t.
if you like it, you’ll find every
possible creative way [...] to do it.
if you’re a misanthrope, you’re
simply fucked.](https://image.slidesharecdn.com/rse102christianjungthewebisthemessage-100227152735-phpapp01/85/The-Web-Is-The-Message-RSE10-20-320.jpg)
The Web Is The Message @RSE10
- 1. the web is the message music & the web Christian Jung
- 2. No news: music business is in big trouble IFPI Digital Music Report 2010
- 3. No news: the reason why music business is in big trouble .mp3
- 4. Gerd Leonhardt: what EMI should do a complete, cutting-edge online platform open licensing flat-rate and bundling mobile music applications freemium crowd-sourcing new talent drop on-going law-suits talk to the music users profit-sharing arrangements decentralize distribution efforts data is the new gold - mine it http://www.mediafuturist.com/2010/02/wmg-20-my-unsolicited-advise-on-how-wmg-could-embrace-the-future.html
- 5. why the f*** the labels are not doing anything?
- 6. why are artists not doing it?
- 11. 8,411 fans
- 13. 58 tweets since March 2009
- 15. what should i blog? what should i tweet? what should i post?
- 19. 388,821 followers 19,469 tweets
- 20. if you’re an artist, you either like connecting or you don’t. if you like it, you’ll find every possible creative way [...] to do it. if you’re a misanthrope, you’re simply fucked.
- 28. if connecting and communicating is part your art, the web works well for you
- 29. the medium is the message
- 30. the web is the message
- 31. the web influences how the message is percieved
- 32. the web requires its own messages
- 34. some artists have those messages others don‘t
- 35. should any artist do it like Amanda Palmer and D.O.N.S.? yes, and no.
- 38. why the music business is struggling with the web
- 39. examples for authentic, frequent and free messages beyond twitter
- 40. Paper Doll
- 41. Morning Becomes Eclectic KCRW Sessions Paper Doll Live @ KCRW Sessions
- 46. instead of only creating new tools we should also create new messages
- 47. thx