The what, how, why, and where of writing: A personal Reflection
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The document discusses various aspects of writing, publishing, and creativity, emphasizing the importance of the writing process over the final product. It covers the evolution of publishing, the challenges faced by authors, and insights into personal mastery and creativity in the writing journey. Notable quotes and anecdotes from various authors are included to illustrate the complexities and nuances of writing.
The what, how, why, and where of writing: A personal Reflection
- 1. The ‘what’, ‘how’, ‘why’, and ‘where’ of writing Some personal reflections Murray Hunter University Malaysia Perlis
- 2. The beginning is easy; what happens next is much harder. - Anonymous
- 10. Monograph Edited Collection Practical Guide
- 13. Journal Academic Journal Industry Journal
- 14. E-books
- 18. Self Publish - Kindle
- 20. LULU.com
- 22. Self-Publishing: The Way of the Future Amazon KDP and print-on-demand (POD) services like CreateSpace (an Amazon subsidiary) and Lulu have democratized access to the means of production, and even to the readers themselves – and services like KickStarter and IndieGoGo make it possible for you to get paid for your writing. Most New Authors Sell Fewer Than 100 Books
- 23. Has written 20 books not selling more than 1000 copies each
- 25. 'The days of publishing an author, as opposed to publishing a book, seem to be over.' The death of books has been greatly exaggerated Lloyd Shepherd Tuesday 30 August 2011
- 30. Need to use the correct style and content for specific websites
- 33. The process of writing a book is infinitely more important than the book that is completed as a result of the writing, let alone the success or failure that book may have after it is written . . . the book is merely a symbol of the writing. In writing the book, I am living. I am growing. I am tapping myself. I am changing. The process is the product. - Theodore Isaac Rubin
- 38. "From Perception to Metaphor."
- 40. Perfumer Excellence Knowledge (vocabulary) of odorous substances Knowledge of potential strengths, weaknesses and applications of odorous materials Knowledge of outstanding fragrance creations within the domain Practical knowledge & experience Olfactory sensitivity Time, patience, perseverance Interest and passion Imagination Knowledge Base Emotion Cognitive SkillCreativity Tool Process & Product Curiosity, enquiry and experimentation Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 41. Composition of Prior Knowledge Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 43. Short Term Memory (STM) Stimulation from the environment through our sensory systems Prior KnowledgeCoded Domain Imagery, Semantics & Syntax Long Term Memory Sub-Consciousness Self Organizing System Sub-conscious operation creating free associations from bits of random information Still following patterns from learning Domains become more fluid and flexible allowing for analogies Insight Imagination Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 44. Engagement Preparation Period Frustration Period Incubation Period The Creative Insight Verification Period Elaboration Period Solution, concept, idea and eventual opportunity Puzzling situation, curiosity, questioning of something given or problem in the environment. Some parts of the elaboration process require further creativity like strategy development. If flaws found with the insight, there may be a return to frustration, preparation or incubation again. In some cases there may be a questioning of engagement. Opportunity Insight If no flaws in insight found there will be an advance to the elaboration period where the insight is developed into a concept, idea and eventually into a potential opportunity This may be a process of creating a number of innovations so the idea will be able to be exploited as an opportunity. Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 45. ing how much work can be done here…….
- 46. Most of my creativity develops here…sometimes faster than I can run
- 47. Even a toilet or a shower can be a very creative place………
- 49. Knowledge Creative Thinking Skills Creativity Mental Maps Prior Knowledge Expertise Technical Knowledge Practical Knowledge Intellectual Knowledge Tacit Knowledge Experience Assumptions, Beliefs, Values Heuristics Motivation Ego Perception Attention Unconscious Cognitive Processing Curiosity Energy The Environment Motivational Trigger Sensitivity Attenuation Emotion Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 50. Personal Mastery
- 51. Curiosity Exploration Discovery Excitement Dedication Mastery New Skills Confidence/ Self Esteem Security & Purpose Insight Passion for the domain Openness to Learning Obsessive Persistence Wisdom Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 52. Ego Concept Sense and view of the world & reality Inner drive - aggressive/destructive - sensitive/appreciative Obtainment strategies Libidinal love for outside world/internal world Self confidence Responsibility Accountability Drive/Courage Influences Attention Personality Situation/Life Experience Capacity to Synthesize Motivation Thoughts Feelings & Emotions Desires Discipline External Stimuli Filter Mechanism Defense Mechanisms Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 53. Assumptionof “worthlessness” Person’s“Vision” Whereweare now Increaseofenergy PositiveEnergy Excitement SenseofChallenge Passion NegativeEnergy LowselfEsteem Anxiety Feelingof Powerlessness Movingforwardtowardssuccess “Beliefin SuccessGravity” Thingsnotgoingwell “WorthlessnessGravity” “Tension” Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
- 54. The motivation for the journey
- 67. The reason a writer writes a book is to forget a book and the reason a reader reads one is to remember it. - Thomas Wolfe
- 71. Susan Sontag
- 75. This is very common and it works…………………………..
- 76. Where did Edward De Bono write “Six Thinking Hats”? On a flight from London to Melbourne……………
- 77. Make your contribution to the world
- 78. Totally Dedicated and Passionate No tears and the writer, no tears and the reader. Robert Frost
- 81. Usefulness How to….. Seven secrets of ……. 8 tracks to success…..
- 82. Right Story
- 90. The right publisher Academic – semi technical Academic high volume Quality academic Quality academic
- 91. Mass market semi academic Mass market semi academic Specialist semi academic
- 93. Mass market semi academic books Mass market semi academic books
- 96. Planning How can I know what I think till I see what I say? - E. M. Forster
- 97. I work every day - or at least I force myself into office or room. I may get nothing done, but you don't earn bonuses without putting in time. Nothing may come for three months, but you don't earn the fourth without it. - Mordecai Richler
- 98. The first thing to do …………………………… See the big picture of what you want to do As for my next book, I am going to hold myself from writing it till I have it impending in me: grown heavy in my mind like a ripe pear, pendant, gravid, asking to be cut or it will fall. - Virginia Woolf
- 106. Publishers Don’t feel personal about it. Henry Mintzberg thought he could never get his first book published
- 111. Chapter 1 Introduction Chapter 2 The Industry Chapter 3 Essential oil Production Chapter 4 Phytochemistry Chapter 5 ExtractionChapters 6-8 Planning Chapter 9 Agriculture Organic Chapter 11 Application Book Overview
- 112. Chapter 3 Production in S.E. Asian Region Australia New Zealand Indonesia Philippines Malaysia Thailand Cambodia Laos Vietnam Pacific
- 113. Australia Introduction Summary Eucalyptus Oil Tea tree Oil Citrus Oils Lavender Oil Lemon Myrtle Oil Lemon Tea tree The Tasmanian Oils Research
- 120. Every human being has hundreds of separate people living under his skin. The talent of a writer is his ability to give them their separate names, identities, personalitie s and have them relate to other characters living with him. - Mel Brooks
- 121. Plagiarism is defined as: the use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work.
- 122. Anything new in this world is a contribution of known elements Our thinking is dominated by our prior knowledge
- 123. Plagiarism I quote others in order to better express my own self. - Michel de Montaigne
- 125. “Reading, after a certain age, diverts the mind so much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking” Albert Einstein
- 126. “The secret to creativity is knowing how to hide your sources” Albert Einstein
- 127. The most original thing a writer can do is write like himself. It is also his most difficult task. - Robertson Davies
- 128. Your manuscript is both good and original; but the parts that are good are not original, and the parts that are original are not good. - Samuel Johnson
- 129. We are as much informed of a writer's genius by what he selects as by what he originates. - Ralph Waldo Emerson
- 130. Drafts Write the first draft with your heart and subsequent drafts with your head
- 131. Alternative ways and places to write Typing or talking on the run………
- 133. The First Draft Just get it down on paper, and then we'll see what to do with it. - Maxwell Perkins
- 136. If a man means his writing seriously, he must mean to write well. But how can he write well until he learns to see what he has written badly. His progress toward good writing and his recognition of bad writing are bound to unfold at something like the same rate. - John Ciardi
- 137. Writing is one of the easiest things: erasing is one of the hardest. - Rabbi Israel Salanter
- 138. The most essential gift for a good writer is a built-in, shockproof shit detector. This is the writer's radar and all great writers have had it. - Ernest Hemingway
- 139. Writing: I certainly do rewrite my central myth in every book, and would never read or trust any writer who did not also do so. - Northrop Frye
- 140. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell. - William Strunk
- 142. Type of Writing No. Drafts A letter at work 1-3 An essay at University 2-4 A Journal Article 4-6 A Technical Book 6-12 A Novel 8-16 James Michener “Hawaii” 25 * A Book especially technical book may require 1 or 2 revisions
- 144. Peer Review and Editing “This morning I took out a comma and this afternoon I put it back again.” - Oscar Wilde 1. Review Not someone who wants to please you Someone who knows the area 2. Editing Someone who knows the language Someone who is willing to give the time and extensive feedback
- 146. Before and after peer review and editing is the difference between suffering and bliss…….
- 147. What I like in a good author is not what he says, but what he whispers. - Logan Pearsall Smith
- 149. Murray Hunter has meticulously written a very useful work, examining the influences on entrepreneurial strategy from a number of different paradigms. He argues that opportunity is as much a product of our mental schema as it is from the external commercial and social environment. He concludes that strategy should be opportunity, rather than firm-based and presents a relevant opportunity meta-theory to the socio-economic conditions of this new millennium. --Amar Bhidé Thomas Schmidheiny Professor Fletcher School of Law and Diplomacy Tufts University Murray Hunter's book has put opportunity at the centre of strategy. He has been able to blend contemporary strategic theory with the wisdom of the east in a meta-theory that extends our understanding of opportunity. Murray stresses the perceptive and interpretive issues around understanding the environment and forming strategy, which is a timely reminder for firms facing the turbulent markets of today. --Hermawan Kartajaya, Founder and CEO of MarkPlus Inc. Co-author with ProfessorPhilip Kotler of five books, including: Think ASEAN & Marketing 3.0 President of World Marketing Association.
- 151. Making the book Sell: Getting Reviews Book Review: Essential Oils: Art, Agriculture, Science, Industry and Entrepreneurship: Focus on the Asia-pacific Region by Murray Hunter by Anya McCoy Published on 15th July 2010 09:55 AM
- 156. Life cannot defeat a writer who is in love with writing - for life itself is a writer's love until death. - Edna Ferber
- 157. What is written without effort is in general read without pleasure. - Samuel Johnson
- 160. 5 Reasons why you don’t need to write a book 1. People who have a lot of ideas need a blog, not a book. 2. A book is an outdated way to gain authority. 3. Books lead to speaking careers, but speaking careers often lead nowhere. 4. You’ll make more money per hour flipping burgers than writing a book. 5. When you’re feeling lost, a book won’t save you.
- 165. Books are about challenge and passion
- 166. Others can be about ego and vanity
- 167. While others are about passing on knowledge and imagination
- 169. The life of a writer is tragic: the more we advance, the farther there is to go and the more there is to say, the less time there is to say it. - Gabrielle Roy