The document discusses how ISVs can benefit from pursuing a cloud strategy using the Windows Azure platform. It describes key benefits as reaching new markets and scaling easily without high costs. It then defines the Windows Azure platform and its components like Windows Azure and SQL Azure. It provides details on developer services available and how ISVs can leverage them to build cloud solutions quickly, transfer skills, and reach new customers. Finally it outlines services an organization can provide to help ISVs assess, design, secure, optimize solutions on the Windows Azure platform.