The document discusses strategies for a public library to engage with its community and empower and enrich patrons. It suggests the library determine how people currently find it, patrons' interests, and what people are saying. It also recommends piggybacking on upcoming 2010 events like the World Cup and Tour de France to make connections, and partnering with schools, government, and other local organizations to answer questions. The library is encouraged to engage in the practice of listening to grow bigger ears.