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THECUNYBUZZ.COM PRESENTATION

A
Anuja Shakya

The document summarizes a digital marketing final project created by a group of students for their CUNY college. It describes the website they created called TheCUNYBuzz.com, which was meant to connect CUNY students. It provides details on the idea, structure, design, content, social media use, traffic attraction methods, analytics for site usage over two months, demographics of users, and strengths/weaknesses. It also reflects on what they learned and could have done better to promote the site more widely across CUNY schools.

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THECUNYBUZZ.COM DIGITAL MARKETING FINAL PROJECT RUKMANI NAYYAR, JANIS MAHNURE, ANUJA MAGAR, JIN XU, & BENJAMIN LADANYI
IDEA ● Created in Sep 2015 in Baruch College ● Audience: You, me and CUNY students ● Function: connect CUNY students ● Content: hot topics, news, tips and tricks
STRUCTURE & LAYOUT WIRE FRAME OF THE WEBSITE - BACKBONE SKELETON OF LAYOUT
DESIGN: It’s all about connection Our logo is an electrical wave to connect CUNY.
CONTENT NEWS STUDY GUIDE HOLIDAY CAREER
HOW TO USE SOCIAL MEDIA We use facebook, Twitter, Instagram
WHAT WE DID TO ATTRACT TRAFFIC ● Share website with classmates ● Use more general tags and keywords ● Use Adsense to exchange Ad links ● Send out invites via social media
GOOGLE ANALYTICS - Overview Week Index Sessions Sept 27 - Oct 3 18 Oct 4 - Oct 10 30 Oct 11 - Oct 17 39 Oct 18 - Oct 24 51 Oct 25 - Oct 31 43 Nov 1 - Nov 7 25 Nov 8 - Nov 14 54 Nov 15 -Nov 21 59 Nov 22 - Nov 28 137 TOTAL 456
Demographics By Country By City
New vs. Returning visitor
Browser and OS
Acquisition Overview
Acquisition - Channels
Social Network Referral
Behavior Overview
FUTURE OF THE WEBSITE We will continue to write blogs to share school life. Hope more students will enjoy our website.
STRENGTH AND WEAKNESS Strength ● Original content ● Real life in Real time ● Transparent/ authentic ● Quality over quantity Weakness ● Lack of Social media ● No paid advertising Opportunities ● Upload more original photographies to instagram. ● Publish more career/job hunting related articles on LinkedIn to attract more visits ● Exchange links with similar website for information sharing Threat ● Startup reputation ● Mediocre engagement
WHAT WE LEARNED FROM THE PROJECT Frequency of new contents help attract visitors. Easy navigation allows visitors to click other pages on the site. Our umbrella idea enabled us to create a wide range of content. Identifying audience is important in designing a website.
What we could have done better, more of, less of . . . We could have posted much more content and much more frequently. We could have done more on promotional outbound linking: ● Study aid books linking to Amazon ● Promotional deals available on Kaplan We should have contacted each of the CUNY Newspapers or Student Government body to create a section where we would aggregate their school wide events (Guest Speakers, Gala Events, Club Events) and in return, they would post our website onto their platforms - social media and website.
CONCLUSION OR Q&A

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THECUNYBUZZ.COM PRESENTATION

  • 1. THECUNYBUZZ.COM DIGITAL MARKETING FINAL PROJECT RUKMANI NAYYAR, JANIS MAHNURE, ANUJA MAGAR, JIN XU, & BENJAMIN LADANYI
  • 2. IDEA ● Created in Sep 2015 in Baruch College ● Audience: You, me and CUNY students ● Function: connect CUNY students ● Content: hot topics, news, tips and tricks
  • 3. STRUCTURE & LAYOUT WIRE FRAME OF THE WEBSITE - BACKBONE SKELETON OF LAYOUT
  • 4. DESIGN: It’s all about connection Our logo is an electrical wave to connect CUNY.
  • 6. HOW TO USE SOCIAL MEDIA We use facebook, Twitter, Instagram
  • 7. WHAT WE DID TO ATTRACT TRAFFIC ● Share website with classmates ● Use more general tags and keywords ● Use Adsense to exchange Ad links ● Send out invites via social media
  • 8. GOOGLE ANALYTICS - Overview Week Index Sessions Sept 27 - Oct 3 18 Oct 4 - Oct 10 30 Oct 11 - Oct 17 39 Oct 18 - Oct 24 51 Oct 25 - Oct 31 43 Nov 1 - Nov 7 25 Nov 8 - Nov 14 54 Nov 15 -Nov 21 59 Nov 22 - Nov 28 137 TOTAL 456
  • 10. New vs. Returning visitor
  • 16. FUTURE OF THE WEBSITE We will continue to write blogs to share school life. Hope more students will enjoy our website.
  • 17. STRENGTH AND WEAKNESS Strength ● Original content ● Real life in Real time ● Transparent/ authentic ● Quality over quantity Weakness ● Lack of Social media ● No paid advertising Opportunities ● Upload more original photographies to instagram. ● Publish more career/job hunting related articles on LinkedIn to attract more visits ● Exchange links with similar website for information sharing Threat ● Startup reputation ● Mediocre engagement
  • 18. WHAT WE LEARNED FROM THE PROJECT Frequency of new contents help attract visitors. Easy navigation allows visitors to click other pages on the site. Our umbrella idea enabled us to create a wide range of content. Identifying audience is important in designing a website.
  • 19. What we could have done better, more of, less of . . . We could have posted much more content and much more frequently. We could have done more on promotional outbound linking: ● Study aid books linking to Amazon ● Promotional deals available on Kaplan We should have contacted each of the CUNY Newspapers or Student Government body to create a section where we would aggregate their school wide events (Guest Speakers, Gala Events, Club Events) and in return, they would post our website onto their platforms - social media and website.