Thegraphrevolution
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The document is a presentation about graphs and the graph database Neo4j. It discusses how connected data is essential for applications like web search and online job search to evolve. It provides examples of industries like logistics, telecommunications and online job search that use Neo4j for applications like parcel routing, access control and social recommendations. The presentation emphasizes that Neo4j is well-suited for domains where data is naturally connected and has a flexible graph data model that can reflect real-world connections.
Thegraphrevolution
- 1. Neo Technology, Inc The graph revolution Intro to graphs and Neo4j Rickard Öberg rickard.oberg@neotechnology.com @rickardoberg söndag 28 april 13
- 2. Neo Technology, Inc Agenda 1. The Graph Mega Trend 2. Graph Databases in the Enterprise 3. Neo4j Customers 4. About Neo Technology söndag 28 april 13
- 3. Neo Technology, Inc The Graph Mega Trend Connected Data: Survival of the Fittest söndag 28 april 13
- 4. Neo Technology, Inc Early Adopters of Graph Tech söndag 28 april 13
- 5. Neo Technology, Inc Evolution of Web Search Survival of the Fittest Pre-1999 WWW Indexing Atomic Data söndag 28 april 13
- 6. Neo Technology, Inc Evolution of Web Search Survival of the Fittest Pre-1999 WWW Indexing Atomic Data 1999 - 2012 Google Invents PageRank Connected Data (Simple) söndag 28 april 13
- 7. Neo Technology, Inc Evolution of Web Search Survival of the Fittest Pre-1999 WWW Indexing Atomic Data 1999 - 2012 Google Invents PageRank Connected Data (Simple) 2012-? Google Knowledge Graph, Facebook Graph Search Connected Data (Rich) söndag 28 april 13
- 8. Neo Technology, Inc Evolution of Online Job Search 2010-11 Resume Scoring Atomic Data Survival of the Fittest söndag 28 april 13
- 9. Neo Technology, Inc Evolution of Online Job Search 2010-11 Resume Scoring Atomic Data Survival of the Fittest 2011-12 Social Job Search Connected Data söndag 28 april 13
- 10. Neo Technology, Inc Emergent Graph in Other Industries (Actual Neo4j Graphs) söndag 28 april 13
- 11. Neo Technology, Inc Content Management & Access Control Emergent Graph in Other Industries (Actual Neo4j Graphs) söndag 28 april 13
- 12. Neo Technology, Inc Content Management & Access Control Emergent Graph in Other Industries (Actual Neo4j Graphs) Insurance Risk Analysis söndag 28 april 13
- 13. Neo Technology, Inc Content Management & Access Control Geo Routing (Public Transport) Emergent Graph in Other Industries (Actual Neo4j Graphs) Insurance Risk Analysis söndag 28 april 13
- 14. Neo Technology, Inc Content Management & Access Control Network Cell Analysis Geo Routing (Public Transport) Emergent Graph in Other Industries (Actual Neo4j Graphs) Insurance Risk Analysis söndag 28 april 13
- 15. Neo Technology, Inc Content Management & Access Control Network Asset Management Network Cell Analysis Geo Routing (Public Transport) Emergent Graph in Other Industries (Actual Neo4j Graphs) Insurance Risk Analysis söndag 28 april 13
- 16. Neo Technology, Inc Content Management & Access Control Network Asset Management Network Cell Analysis Geo Routing (Public Transport) BioInformatics Emergent Graph in Other Industries (Actual Neo4j Graphs) Insurance Risk Analysis söndag 28 april 13
- 17. Neo Technology, Inc Graph Databases in the Enterprise söndag 28 april 13
- 18. Neo Technology, Inc • Neo4j is the leading graph database in the world today • Most widely deployed: 500,000+ downloads • Largest ecosystem: active forums, code contributions, etc • Most mature product: in development since 2000, in 24/7 production since 2003 The Neo4j Graph Database söndag 28 april 13
- 19. Neo Technology, Inc Core Industries & Use Cases: Web / ISV Finance & Insurance Datacom / Telecom Network Management MDM Social Geo Select Commercial Customers (Community Users Not Included) Neo4j Adoption: Latest Snapshot* söndag 28 april 13
- 20. Neo Technology, Inc Core Industries & Use Cases: Web / ISV Finance & Insurance Datacom / Telecom Network Management MDM Social Geo Core Industries & Use Cases: Web / ISV Finance & Insurance Communi- cations Logistics Life Sciences Media & Publishing Education, Not-for- Profit Government, Aerospace, Gaming, Other Network Management MDM Social Geo Authorization & Access Control Content Management Recommend- ations Fraud Detection, Other Accenture Select Commercial Customers (Community Users Not Included) Neo4j Adoption: Latest Snapshot* söndag 28 april 13
- 21. Neo Technology, Inc NOSQL in the Enterprise The Graph Database Story: Selected Customers. söndag 28 april 13
- 22. Neo Technology, Inc Background •One of the world’s largest logistics carriers •Projected to outgrow capacity of old system •New parcel routing system •Single source of truth for entire network •B2C & B2B parcel tracking •Real-time routing: up to 5M parcels per day Industry: Logistics Use case: Parcel Routing söndag 28 april 13
- 23. Neo Technology, Inc Background •One of the world’s largest logistics carriers •Projected to outgrow capacity of old system •New parcel routing system •Single source of truth for entire network •B2C & B2B parcel tracking •Real-time routing: up to 5M parcels per day Business problem •24x7 availability, year round •Peak loads of 2500+ parcels per second •Complex and diverse software stack •Need predictable performance & linear scalability •Daily changes to logistics network: route from any point, to any point Industry: Logistics Use case: Parcel Routing söndag 28 april 13
- 24. Neo Technology, Inc Background •One of the world’s largest logistics carriers •Projected to outgrow capacity of old system •New parcel routing system •Single source of truth for entire network •B2C & B2B parcel tracking •Real-time routing: up to 5M parcels per day Business problem •24x7 availability, year round •Peak loads of 2500+ parcels per second •Complex and diverse software stack •Need predictable performance & linear scalability •Daily changes to logistics network: route from any point, to any point Solution & Benefits •Neo4j provides the ideal domain fit: •a logistics network is a graph •Extreme availability & performance with Neo4j clustering •Hugely simplified queries, vs. relational for complex routing •Flexible data model can reflect real-world data variance much better than relational •“Whiteboard friendly” model easy to understand Industry: Logistics Use case: Parcel Routing söndag 28 april 13
- 25. Neo Technology, Inc Industry: Communications Use case: Resource Authorization & Access Control Background • 10th largest Telco provider in the world, leading in the Nordics • Online self-serve system where large business admins manage employee subscriptions and plans • Mission-critical system whose availability and responsiveness is critical to customer satisfaction Oslo, Norway söndag 28 april 13
- 26. Neo Technology, Inc Industry: Communications Use case: Resource Authorization & Access Control Background • 10th largest Telco provider in the world, leading in the Nordics • Online self-serve system where large business admins manage employee subscriptions and plans • Mission-critical system whose availability and responsiveness is critical to customer satisfaction Business problem • Degrading relational performance. User login taking minutes while system retrieved access rights • Millions of plans, customers, admins, groups. Highly interconnected data set w/massive joins • Nightly batch workaround solved the performance problem, but meant data was no longer current • Primary system was Sybase. Batch pre-compute workaround projected to reach 9 hours by 2014: longer than the nightly batch window Subscription Account Customer Customer SUBSCRIBED_BY CONTROLLED_BY PART_OF User USER_ACCESS Oslo, Norway söndag 28 april 13
- 27. Neo Technology, Inc Industry: Communications Use case: Resource Authorization & Access Control Background • 10th largest Telco provider in the world, leading in the Nordics • Online self-serve system where large business admins manage employee subscriptions and plans • Mission-critical system whose availability and responsiveness is critical to customer satisfaction Business problem • Degrading relational performance. User login taking minutes while system retrieved access rights • Millions of plans, customers, admins, groups. Highly interconnected data set w/massive joins • Nightly batch workaround solved the performance problem, but meant data was no longer current • Primary system was Sybase. Batch pre-compute workaround projected to reach 9 hours by 2014: longer than the nightly batch window Solution & Benefits • Moved authorization functionality from Sybase to Neo4j • Modeling the resource graph in Neo4j was straightforward, as the domain is inherently a graph • Able to retire the batch process, and move to real-time responses: measured in milliseconds • Users able to see fresh data, not yesterday’s snapshot • Customer retention risks fully mitigated Subscription Account Customer Customer SUBSCRIBED_BY CONTROLLED_BY PART_OF User USER_ACCESS Oslo, Norway söndag 28 april 13
- 28. Neo Technology, Inc Industry: Online Job Search Use case: Social / Recommendations • Online jobs and career community, providing anonymized inside information to job seekers Background Sausalito, CA söndag 28 april 13
- 29. Neo Technology, Inc Industry: Online Job Search Use case: Social / Recommendations • Online jobs and career community, providing anonymized inside information to job seekers Business problem • Wanted to leverage known fact that most jobs are found through personal & professional connections • Needed to rely on an existing source of social network data. Facebook was the ideal choice. • End users needed to get instant gratification • Aiming to have the best job search service, in a very competitive market Person Company KNOW S Person Person KNOWS Company KNOWS WORKS_AT WORKS_AT Background Sausalito, CA söndag 28 april 13
- 30. Neo Technology, Inc Industry: Online Job Search Use case: Social / Recommendations • Online jobs and career community, providing anonymized inside information to job seekers Business problem • Wanted to leverage known fact that most jobs are found through personal & professional connections • Needed to rely on an existing source of social network data. Facebook was the ideal choice. • End users needed to get instant gratification • Aiming to have the best job search service, in a very competitive market Solution & Benefits • First-to-market with a product that let users find jobs through their network of Facebook friends • Job recommendations served real-time from Neo4j • Individual Facebook graphs imported real-time into Neo4j • Glassdoor now stores > 50% of the entire Facebook social graph • Neo4j cluster has grown seamlessly, with new instances being brought online as graph size and load have increased Person Company KNOW S Person Person KNOWS Company KNOWS WORKS_AT WORKS_AT Background Sausalito, CA söndag 28 april 13
- 31. Neo Technology, Inc Top Reasons for Choosing Neo4j 1. Problems with Join performance. 2. Continuously evolving data set (often involves wide and sparse tables) 3. Domain Problem association with graph (e.g. social) 4. The Shape of the Data is naturally a graph 5. Open-ended business requirements necessitating fast, iterative development. söndag 28 april 13
- 32. Neo Technology, Inc About Neo Technology söndag 28 april 13
- 33. Neo Technology, Inc Our Mission: Help the world to make sense of data söndag 28 april 13
- 34. Neo Technology, Inc Neo Technology Fact Sheet • Numbers: • 50 people / Ten countries / Four continents • $25M raised • 30,000+ downloads per month • Team: • Selected Leadership: Emil Eifrem (CEO), Johan Svensson (CTO), Rod Johnson (Chairman - SpringSource/VMW), Lars Nordwall (COO - ex SugarCRM, Pentaho), Philip Rathle (Sr Dir of Products - ex Accenture, Embarcadero), Jim Webber (Chief Scientist - ex ThoughtWorks) • Product: • Development of Neo4j started in 2000 in Sweden • Put in 24/7 production in 2003 • Open sourced in 2007 • Today the leading graph database söndag 28 april 13
- 35. Neo Technology, Inc Thank you! söndag 28 april 13