The document outlines five patterns of innovation: 1) augmenting products to generate data, 2) digitizing assets, 3) combining data within and across industries, 4) trading data, and 5) codifying a distinctive service capability. It then lists questions that arise from each pattern and discusses exploring the answers to determine how the patterns could apply to a company's business context. The document emphasizes that thinking through the implications of these patterns allows companies and managers to engage more with the digital economy.