Chapter 3 discusses the theory of cost in managerial economics, defining cost and various types of costs such as explicit, implicit, sunk, fixed, and variable costs. It explains the relationships between average costs, marginal costs, and production levels, emphasizing the behavior of costs in the short run and long run, including economies of scale and the learning curve effect. The chapter concludes with practical applications and examples of how firms make production and cost decisions depending on their cost structures.