Theory to mass media introduction course
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The document discusses various media and communication developments such as the printing press, telegraph, and the internet. It also touches upon theoretical frameworks including postpositivism, hermeneutics, and critical approaches to understanding media influence. Additionally, it mentions different forms of propaganda and the evolution of mass society and cultural criticism.
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Theory to mass media introduction course
- 2. Printing Press Telegraph Penny Press Radio Film Television Internet
- 3. Postpositivism * roots in positivism Hermeneutic * how people create meaning to symbols… Critical * steering away from traditions Normative * how and why people’s actions take place
- 4. Era of Mass Society Era of Scientific Perspective Era of Limited Effects Theory Era of Cultural Criticism
- 5. Propaganda White Propaganda Black Propaganda Gray Propaganda Two-step flow Culture Political Economy Theory Penny Press Newspapers