Think Small to Get Big
0 likes274 views
The document discusses how businesses can succeed by targeting small audiences rather than only focusing on the most popular items. While search engines like Excite failed to capitalize on the majority of their traffic that came from long tail queries, Google was able to create an efficient marketplace for advertisers to reach even small audiences. The long tail represents a large opportunity, as every song on iTunes has been purchased at least once, showing that the transformative businesses will operate within and monetize the long tail.
1 of 8
More Related Content
Viewers also liked (20)
Ad
Recently uploaded (20)
Ad
Think Small to Get Big
- 1. Thinking Small to Get Big The long tail of software
- 2. 10 1000 Sex Mp3 Britney Spears 1,000X 3% 97% Excite Query Distribution 10,000,000
- 3. Excite didn’t figure out how to make a business out of 97% of our traffic volume
- 4. Google Did. $50bn anyone? An efficient marketplace for advertisers to reach SMALL audiences.
- 7. Every single iTunes song has been bought at least once
- 8. The transformative businesses are going to operate in and monetize the long tail