This Is BIG INTRO
- 1. The Brand Invention Group Small World. Big Opportunity. A service from Backe Digital Brand Marketing
- 2. BIG advances new ideas that advance your business. At its core, the Brand Invention Group combines creativity and technology to solve branding and marketing challenges by unleashing the power of your brand, your people and your organization.
- 3. BIG brings together what Technology businesses & brands need most today. BIG Our expertise lies in Branding Innovation the convergence of technology, branding and innovation.
- 4. New ideas can take many forms. Sometimes it’s a breakthrough idea for a new product, a new service, a new promotion, a new website, a new campaign, or a new technology.
- 5. Projects: Past & Present Heart to Heart, Mommy to Mommy Facilitating honest and open dialogue; for Moms, by Moms. It’s Your Shot, Take It Activating & empowering the youth market for a life-saving vaccine.
- 6. Projects: Past & Present 0.0.0 When it comes to filtered drinking water, nothing is definitely something. Move Aside, Let The Icon Through Developing new product innovations for one of the world’s most innovative brands.
- 7. Projects: Past & Present Borderless Burritos Taking burritos and a new restaurant chain to exotic places. Contagious Creativity... Spread The Word Cultivating passion, and providing a place, for sharing ideas inside a global advertising agency.
- 8. Projects: Past & Present Thought Leadership In Action A branded trade conference positioned BellSouth Wireless Data (Cingular) as a category leader. Going Off The Gridiron Helping the NFL create apparel brands that attracted a broader fan base.
- 9. We unleash the power of people. We use deep consumer truths as our foundation for thinking. Our Empowerment Process consists of carefully orchestrated, collaborative labs, that systematically unearth key consumer needs, wants and desires by brainstorming with actual consumers or stakeholders in the room. It’s a creative, highly engaging environment moderated by professional facilitators that yields honest, authentic results.
- 10. BIG Idea Labs tap new, unexplored, sources of creativity and innovative thinking. A recent lab in Barcelona, Spain.
- 11. Client Experience A Partial List
- 13. Think BIG thoughts. Do BIG things. Our Mantra
- 14. Let’s Talk.
- 15. Gary Kopervas Chief Creative Strategist O: 610.947.6912 M: 609.280.3962 gkopervas@backemarketing.com LinkedIn Profile //////// Andrew Schultz Director, Experience Design O: 610.947.6920 M: 215.806.3632 aschultz@backemarketing.com LinkedIn Profile