Thought quakefinalpresentation
- 1. STRATEGIC ANALYSIS AND PUBLIC RELATIONS PLAN THOUGHTQUAKE CONSULTANTS FARMVILLE, VA Cook-Cole College of Arts and Sciences at Longwood University
- 2. ThoughtQuake Consultants Agency Capabilities Creative advertising Network strategies Brand positioning and marketing Event production and promotion Reputation management Dedication to clients
- 3. ThoughtQuake Consultants Client Experience The Rotunda Office of Disability Services Kappa Delta Alpha Sigma Alpha Public Relations Club Relay for Life Susan G. Komen Breast Cancer Race Fundraising for the Special Olympics
- 4. ThoughtQuake Consultants Overview The Cook-Cole College of Arts and Sciences is an important aspect of Longwood University that provides students with many opportunities to jump start their career.
- 5. ThoughtQuake Consultants Project Objective Our mission is to direct the messages brought by the Cook-Cole College to prospective students. In doing so, increase the number of applicants entering the program.
- 6. ThoughtQuake Consultants Research Phase Five Media Scanning Themes: - Liberal Arts - Prospective Students - College of Arts and Sciences - Higher Education - Economic Issues
- 7. ThoughtQuake Consultants Weaknesses Unaware of the Cook-Cole College Economy Location Lack of instructors Undecided Bigger University Required goals
- 8. ThoughtQuake Consultants Strengths Small class sizes Wide variety of courses New facilities Required Internship Small Campus Size
- 9. ThoughtQuake Consultants Target Audiences High school students Community college students Transfer students Home schooled students Students in extra curricular activities in arts and sciences
- 10. ThoughtQuake Consultants Geographic Markets Northern VA Coastal VA Southern VA Central VA
- 11. ThoughtQuake Consultants Key Messages Small enough that you will stand out, large enough that we will challenge you. Everything you are interested is available Easy transition from high school A degree from CCCAS will open more doors in job market
- 12. ThoughtQuake Consultants Strategy: Target AP, IB, and honors students Tactics: - Retrieve names from tests - Explore honors program projects - Visit classes - Attend science fairs - Sponsor awards
- 13. ThoughtQuake Consultants Strategy: Appeal to their interests Tactics: - Connect yearbook and newspaper staffs with The Rotunda - Attend high school theater and music performances - explore clubs and after school activities
- 14. ThoughtQuake Consultants Strategy: Connect with small towns Tactics: - Advertise various functions related to arts and sciences at Longwood in local papers and high school publishing such as school papers and sports programs - Invite small town high school students to Facebook groups, include home schooling
- 15. ThoughtQuake Consultants Budget Visiting events and classes- cost of travel Sponsor awards- $4,000 1 award for every event Organization and club events- costs through organization Advertising- $6,000 throughout 10 counties
- 16. ThoughtQuake Consultants Timeline Visiting events and schools by spring 2010 Advertisements released by spring 2010 Sponsoring awards by fall 2010 Testing information received by fall 2010 Produce new pamphlets by fall 2010
- 17. ThoughtQuake Consultants Assessment Process Increased freshman joining organizations related to Arts and Sciences Increased applicants entering Arts and Sciences programs More competitive application process including more honors students Admission gathers information on how students heard of the university