Tim presentation for B2B E-commerce
- 1. The Impacts of Social Trust on Open and Closed B2B E-commerce: A Europe-Based Study Presenter: Tim Cheng Instructor: Dr. Teresa Hsu Date: April 20, 2015 1
- 2. Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2014). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 1-9. Citation 2
- 3. Open & Closed E-commerce GNI：Gross National Income Definition of term 3
- 4. Introduction Literature Review Methodology Results Conclusion Reflection Content 4
- 5. Background Purpose of this study Introduction 5
- 6. Studies show that firm ability in conducting transaction and collaboration with business partners over electronic channels can have a strategic impact on firm performance. Background 6 (C.W.Y. et al., 2011; M.R., 2004)
- 7. This study examines how social trust of a country affects firms’ use of open and closed B2B e-commerce. Purpose of this study 7
- 8. By committed relations, Yamagishi (2011)means that two partners in a relation refuse temptation of more profitable offers from outside and stay in their relationship with the same partner. Literature Review 8 H1a. The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e- commerce.
- 9. In such countries, managers often have a high level of trust of other firms and are willing to transact with new trading partners due to this high level of trust. Literature Review 9 H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e- commerce.
- 10. Researchers propose that a firm's IT experience should facilitate the use of both open and closed B2B e-commerce. Literature Review 10 H2a. A firm's IT experience is positively associated with the use of closed B2B e- commerce. H2b. A firm's IT experience is positively associated with the use of open B2B e- commerce.
- 11. This low willingness in closed B2B e- commerce should mitigate the positive association between IT experience and closed B2B e-commerce. Literature Review 11 H3a. The positive effect of IT experience on closed B2B e-commerce becomes weaker when the social trust of a country is higher.
- 12. Firms in country with high social trust are more willing to engage in open B2B e- commerce because open B2B e-commerce provides better trading partners to them(K. et al., 2006). Literature Review 12 H3b. The positive effect of IT experience on open B2B e-commerce becomes stronger when the social trust of a country is higher.
- 13. Online data sources Participants Methodology 13
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- 18. Statistical Analysis Result 18 Factor analysis Statistical package HLM 6
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- 21. Hypothesis Value Supporte d H1a.The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e-commerce. β=-0.23* p<0.05 H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e-commerce. β=0.34* p<0.01 21 Result
- 22. Hypothesis Value Supporte d H2a. A firm's IT experience is positively associated with the use of closed B2B e-commerce. β=0.53** p<0.01 H2b. A firm's IT experience is positively associated with the use of open B2B e-commerce. β=0.72** p<0.01 22 Result
- 23. Hypothesis Value Supporte d H3a. The positive effect of IT experience on closed B2B e- commerce becomes weaker when the social trust of a country is higher. β=-0.13** p<0.01 H3b. The positive effect of IT experience on open B2B e- commerce becomes stronger when the social trust of a country is higher. β=0.02 23 Result
- 24. Research has suggested that open B2B e-commerce is the future direction of e- commerce due to its various advantages. Conclusion 24
- 25. Concluding those points, open and closed B2B e-commerce have different advantages and adopting in different situations. As a manager needs to consider the company’s characteristic with other enterprises. Reflection 25
- 26. 26 All things are easy that are done willingly.
Editor's Notes
- #2: Good morning everyone, Today my topic is The Impacts of Social Trust on Open and Closed B2B E-commerce: A Europe-Based Study You might curious what is this topic about? This is a transaction between businesses to Businesses. I will describe these terms later.
- #3: This article is from Information and Management published in 2014. There are some interesting issues in here.
- #4: Here I will explain what different between open & closed E-commerce Open is the company can have trading activities with many companies but the closed is only focus on one specific company. GNI is the term for Taiwanese people income.
- #5: My presentation will include six part.
- #6: Introduction includes background and purpose of this study
- #7: Now the firms are working on how to make maximum profit on E-commerce. So the strategies they used will be the first priority concerned.
- #8: Purpose of this study would test how social trust influences open and closed B2B e-commerce.
- #9: The researcher Yamagishi in 2011 said that two partners in a relation refuse temptation of more profitable offers from outside, they wont change the partner on businesses
- #10: Managers have high level of trust of other firms but they are willing to trade with new companies.
- #11: The researcher propose that It experience will influence both open and close So give H2a and H2b Hypothesis ,
- #12: The low willingness in closed b2b would reduce the relation between IT experience and closed b2b commerce.
- #13: K and other researchers in 2006 proposed high social trust are more willing to engage in open B2B
- #14: In this paper, the data sources is from online database.
- #16: World values survey is the most comprehensive and wide-ranging survey of human values ever undertaken. And the social trust is the one part of the human values.
- #17: E business interviewed the decision makers in Europe
- #18: Did you remember those topics I presented this data show the highest value
- #19: Result the researcher use two statistical analysis One is Factor analysis second is statistical package HLM6 this one is designed by Microsoft.
- #21: This figure shows the relationship between those variables It also reflected on the hypothesis.
- #25: Overall, we can realize the open B2B E-commerce is better than closed B2B e-commerce,
- #26: Choosing the best strategy to increase both competitive and profit.
- #27: Choosing the best strategy to increase both competitive and profit.