How Linkedin Improves TIME
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The document discusses how LinkedIn can help users improve their use of time (T.I.M.E.). It notes that most LinkedIn users do not leverage its full capabilities and outlines key ways to better utilize it, such as targeting connections, engaging regularly with timely posts, and tracking analytics. The document emphasizes measuring activities and evolving strategies to stand out from competitors.
How Linkedin Improves TIME
- 1. How Linkedin Improves TIME.. and how most companies never accomplish their goals because they can’t harness TIME……. Angus Grady December 2013 December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 2. T.I.M.E awareness is poor and you need to alter your attitude.. Most users of Linkedin have no idea of how to leverage the power of this platform.. #TrueFact Over half the people in a recent Customeyes survey said that they are on Linkedin but rarely use it… Most respondents confessed to not knowing how to use Linkedin and were only on the platform because others were…..how mad is that? Majority of people only use one or two of the many “search engines” that comprise Linkedin Too many business owners and users simply go on to Linkedin to track old school friends or ex colleagues.. Many senior executives are unaware of the latest additions, CRM, Mentions and company pages let alone the new ShowCase page Respondents all claimed that day to day work makes it impossible to deal with any other considerations and Linkedin etc are not on their radar.. Decision time..does the day to day keep you rooted in your corporate past or do you get to the Future first with a new approach? Those that have managed to get the best from Linkedin have used T.I.M.E to drive their business forward and have recognised that markets and products are TIME sensitive with finite life spans December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 3. Key ways to get T.IM.E working for you not against…..T is for… Targeting – use location search under your profile to get an overview of all your connections…then you can filter them by 1st 2nd 3rd etc degree connectivity Explore Groups and research what topics are being discussed and then message the people that you want to connect to Timely - Look at Companies on a regular basis and find out who fits your new business template, Follow and Engage…every day do something, post regularly and post value Tags - Use Connections to message key Tags, try Location and Industry first and then segment further, company etc Tell -Advanced Search is a must for new business strategy…make sure that you Tell Linkedin what you want by putting in a precise search eg.. (marketing manager OR Director OR Executive) Transmit - Send news articles to Twitter, Groups and Individuals from Pulse or from Share On Linkedin, build a network don’t interrupt one.. Tracking – Follow Updates and make sure that you have a system for checking what is happening with your connections and their new connections, use Google Alerts and Boolean searching Look at Analytics and target gaps in your connections and Company Followers December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 4. Key ways to get T.IM.E working for you not against…..I is for… Influence – or Reach – where are you strongest and where weakest..improve your connection coverage to get the most out of Linkedin..Invite to connect and build your network Impact – how many of your updates get shared? Look at the metrics and do more of what gets shared..how many people look at your profile? How can you improve? Impressions – know your numbers and review on a regular basis which updates gets what activity..how much engagement? What could be improved? Improve – make sure that you are replying to people who look at your profile? Do you have a bespoke welcome message for new connections? Implement - devise a strategy that suits your daily agenda and set about achieving it, forget I’ll start tomorrow get going today.. Insight – use the metrics in Linkedin to check who is following, who has viewed your profile and where your Followers are..look at Industry, location, company Investigate – new market sectors, look at who your connections are connected to, check who has shared key articles Interrogate – dig deep into your numbers, make sure that links on company updates have been shortened with Bit.ly so that you can track opens etc December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 5. Key ways to get T.IM.E working for you not against…..M is for… Magnetise – create such a powerful and compelling profile, personal and company, that new connections are attracted to you…use key words and skills, update on a regular basis all content, make sure that you are using the F Words, Find and Found with a strong profile Marketing – make sure that you market consistently and have a strategy – have a plan to make sure updates are on personal, company and Showcase pages Message – sending the right message to the right person is easy on Linkedin via updates, groups and to individuals - You can message up to 50 people at a time, BUT, use wisely Media – Linkedin supports many media rich content so use it..add video, AudioBoo’s, Slideshare’s, to highlight what you do..keep them up to date and ensure that your profile is Active.. Manage – review your activity on a regular basis and manage your campaigns, keep a record of what your goals are Measure – Will keep on saying this as poor TIME is unmeasured TIME – what links get results? How many Impressions did that last up date get? Meeting – get a meeting..use Linkedin to build a relationship don’t interrupt one..take the meeting off line and connect on a P2P basis – Person to Person Monitor – Listen to what is being said in groups, check saved searches, scrutinise who is Following your company page, showcase page and who is sharing your updates December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 6. Key ways to get T.IM.E working for you not against…..E is for… Education – Post content that educates current audience and attracts new connections, give and give again Engagement – key to better TIME success.. Don’t collect connections like collecting sweets..there is no point having them if you are not going to engage and get value from the relationship Make sure you engage on a regular basis and not in short bursts Explain – Give tips on your market sector, How To’s, be seen as the Expert Experiment – be brave and ask for feedback when you have posted information..see what works, look at metrics on a regular basis The big one Evolve – be aware and alert to new developments and changes in your sector..do not be caught out by complacency and the worst of all crimes Conformity…the curse of business and your industry Everyone in your sector acts the same and they use the same methods and approaches to using Linkedin, they have no concept of TIME, they are average..be different and avoid what they do at all costs don’t get a foot in the door get yourself through the door and make an impact December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com
- 7. T.I.M.E… use it to stand out and not be left out.. Want a better understanding of how to improve T.I.M.E and get more customers? Struggling to get the best out of Linkedin? Determined to stand out from your sector and stop conforming and being average? Answer YES to 1 or all of the above then you are ready to make the leap from average to outstanding To really improve your T.I.M.E call on 01442 876 038 Connect on linkedin.com/in/angusgrady Tweet on @AngusGrady Email on angus@cutomeyesmedia.com Did I mention that we do a Telephone review service? Just did ..call and get your Linkedin T.I.M.E zone sorted out and get to the future ahead of your competitors.. DON’T DELAY…. TIME WAITS FOR NO ONE, NOT EVEN SOMEONE AS IMPORTANT AS YOU… December 2013 ©Customeyes Media 2013 01442 876 038 E angus@customeyesmedia.com www.customeyesmedia.com