Tips and Tricks for Improving Your Brand with Photography
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The document provides insights on how photography can enhance branding, emphasizing the importance of authentic images over stock photos. It highlights key factors such as image quality, placement, and storytelling to maximize engagement and reduce bounce rates on websites. Nonprofits are encouraged to invest in quality photography to effectively communicate their culture and successes.
Tips and Tricks for Improving Your Brand with Photography
- 1. Presented by Lansie Sylvia & Jessie Fox Tips & tricks for Improving your brand with photography
- 2. here’s my chance T: @HMCTwit I: @heresmychance
- 3. Our core values • Founded in March 2011 to serve high-impact orgs • Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! • HMC empowers organizations to capitalize on the influence of community, content, and social impact • Using our creativity to make a positive impact on the planet is a core mission and part of our business model
- 4. PHOTOGRAPHY: why does it matter?
- 8. Authentic vs Stock • What is the true difference between authentic and stock photography? • At HMC, we celebrate personality and we love to capture that in photos • Stock photographs are obviously…stock photographs • Authentic photographs are personal, valued & true moments
- 10. A pro vs Your phone • Where do we begin to see the difference between professional photographs and photographs taken on a phone? • Image quality: DPI (Dots Per Inch) • Detail within an image (angles, shadows, catch lights, contrast, composition) • Use of the actual photo. How many platforms are we utilizing?
- 11. Look at the difference NIKON D700, DPI 300 IPHONE 4S, DPI 72
- 12. Your Phone...
- 13. A pro!
- 14. Your Phone...
- 15. A pro!
- 17. 1. Quality over quantity 2. Story & LEgacy 3. Shareability
- 18. Some things to consider: • Placement matters • Captions get read more than body copy—four times more • Images without clear relevance are a waste of space • Page load times are the number one criterion for maximizing readership • Bounce rates on your website- how can photography effect this? Image composition
- 20. BOUNCE RATES
- 21. IMAGE COMPOSITION • 90% of information transmitted to the brain is visual • We process images 60,000x faster than text • Irresistible images? Pointing arrows and directed gazes • Our brains are wired to remember images better than names
- 22. Learning from eye tracking
- 24. WHAT DO THE PROS DO WELL? • Use quality (high-resolution) photos • They know that certain images can reduce readership • Create eye-catching photos to be shared • Avoid having an entire archive of photos on their site • Use quality, size, and position to help the reader see what is important
- 30. What can nonprofits Learn from all this?
- 31. Here’s what... • PICK THE RIGHT PHOTOS • “More” does not mean “better” • TELL THE RIGHT STORIES • You want your viewers to take something away from your images • KEEP IT SIMPLE • Don’t overpopulate your pages with photographs • QUALITY IS KEY • Photos have the highest user engagement • People like to share beautiful (high quality) images. • Planning within your budget for photographs is well worth the cost!
- 32. Photographs on your website should give INSIGHT to who you are
- 34. What is your Company’s culture?
- 39. WHAT are your success stories? HMC IS TURNING THREE!
- 40. Have fun with it!
- 42. Resources + reading h"p://www.maylor.net/wp-‐content/uploads/2013/05/Web-‐Stress-‐ Infographic-‐500.jpeg h"p://www.dayswithmyfather.com/#/18 (Great Visual Story)
- 43. Upcoming events & webinars • WORKSHOP: New Tools and Resources to Get Things Done • Monday, July 14 from 9:30am-11:00am • Co-hosted by Jessie Fox • At the Free Library (Room 108) • http://www.meetup.com/Dollars-Making- Sense-Phillys-Nonprofit-Fundraising-Group/ events/178357292/
- 44. Questions? Lansie Sylvia Director of Engagement lansie@heresmychance.com www.heresmychance.com workwithus@heresmychance.com @hmctwit Jessie Fox Photojournalist jessie@heresmychance.com