![Booking - Articles
Booking.com (2024) Latest travel articles about different places to engage
audience [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-5-320.jpg)
![Booking - Pop Up
Booking.com (2024) attracting audience by a popup to sign in by applying 10%
membership discount and collecting details [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-6-320.jpg)
![EasyJet - Blogs
mediacenter.easyjet.com (2024) The continual updated blogs from EasyJet increases
website traffic and build brand awareness [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-8-320.jpg)
![Tripadvisor - Write a review
Tripadvisor.com (2024) Asking a visitor to write a review, the best user generated content
[PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-9-320.jpg)
![Tripadvisor - FAQ
Tripadvisor.com (2021) Answers by tripadvisor to their FAQ’s to connect
with audience [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-10-320.jpg)
![Lonely Planet - Book Publishing
Shop.lonelyplanet (2024) Lonely planet publishing book regularly to
develop loyal fan base [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-11-320.jpg)
![Lonely Planet - Images
Lonelyplanet.com (2024) Lonely planet using rich media in their website which
attracts and retain the customers [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-12-320.jpg)
![AirAsia - Email Marketing
AirAsia.com (2024) The Air Asia team continuously do email marketing with high
quality content to engage the potential customer [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-13-320.jpg)
![AirAsia - Podcast
Soundcloud.com (2019) The entertaining AirAsia’s Podcast “Must eat food and places to
visit in Bangkok” were popular which helped them in content marketing [PNG]](https://image.slidesharecdn.com/contentmarketinganditsexamples-240923052958-9acab2cc/85/Tips-for-Content-Marketing-with-Examples-14-320.jpg)
Tips for Content Marketing with Examples
- 2. What is content marketing? New Customer Attract Engage Retain Potential buyer
- 3. Tips to make great content ➢ Write unique and original content to avoid plagiarism ➢ Understands the audience needs to publish content by educating or entertaining them ➢ Title, Layout, Font hierarchy, and rich media will engage the audience ➢ Being sharable to social media makes content valuable
- 4. Good examples of content marketing ● Blogs/Articles/Stories ● Ebooks/Books ● Images ● Infographic ● Checklist ● Videos ● Podcasts ● Pop ups ● Emails ● Social Media
- 5. Booking - Articles Booking.com (2024) Latest travel articles about different places to engage audience [PNG]
- 6. Booking - Pop Up Booking.com (2024) attracting audience by a popup to sign in by applying 10% membership discount and collecting details [PNG]
- 7. EasyJet - “nextGen” Video Campaign Easy Jet organization used the below video in Social Media, TV advertising, & other mediums to reach audience https://www.youtube.com/watch?v=CYsfnlJTZyM Simon Tesler (2022)
- 8. EasyJet - Blogs mediacenter.easyjet.com (2024) The continual updated blogs from EasyJet increases website traffic and build brand awareness [PNG]
- 9. Tripadvisor - Write a review Tripadvisor.com (2024) Asking a visitor to write a review, the best user generated content [PNG]
- 10. Tripadvisor - FAQ Tripadvisor.com (2021) Answers by tripadvisor to their FAQ’s to connect with audience [PNG]
- 11. Lonely Planet - Book Publishing Shop.lonelyplanet (2024) Lonely planet publishing book regularly to develop loyal fan base [PNG]
- 12. Lonely Planet - Images Lonelyplanet.com (2024) Lonely planet using rich media in their website which attracts and retain the customers [PNG]
- 13. AirAsia - Email Marketing AirAsia.com (2024) The Air Asia team continuously do email marketing with high quality content to engage the potential customer [PNG]
- 14. AirAsia - Podcast Soundcloud.com (2019) The entertaining AirAsia’s Podcast “Must eat food and places to visit in Bangkok” were popular which helped them in content marketing [PNG]