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SOCIAL MEDIA
Training
Twitter




Cairo, January 10, 2011

Jasmine Aladdin
Social Media Marketing Specialist
What is Twitter?!


                                    Micro-                                 Sharing
                                   blogging                                Pictures
                                                                            Videos

                                                          Hot
                                                         Topics
            Brief
          Messages
                                           On-the-
                                          Your
                                            Spot
                                            news
                                          Brand
                                                                           Engagement
     Public
       &                                               Asking
     Open                                            Questions.
                                                       Giving
                                                      answers
 2
        Mobile, social media & Email marketing                18/01/2011
        integrated
Twitter Account could be about


               News        Public Figures
                            Corporate News
    Celebrities
                          Events
Politics
                       Photography
3     Twitter Basics               18/01/2011
Your Twitter Profile
•Your twitter name like: website domain name –
•Careful Choice for the name.
• Represent your business line
•in your twitter name if you can (CompanyNamePR) (company name Adv)(Company
Name IT) Etc.




Branding your Account
• Professional Account                  Branding your Personal Account
• Your Bio Information.                 •- Make it friendly.
• Your corporate identity background.   •- Talk about yourself – Interests.
• Your Logo.

  4     Twitter Basics                           18/01/2011
Your Twitter Profile : Brand Yourself




•Lead your company.
 (put your Company Logo but
your name to attribute yourself).   •100% personal branding.
                                    Your logo, ur profile in the
•Mutual Branding.                    avatar and your own bio not the
Employees with their names          company’s.
 photos but your company logo.
  5      Twitter Basics                   18/01/2011
Your Twitter Profile : Hashtags #
•Attribute any topic to the hash sign in order to identify it.
•
• To spread info in an “organized          manner”

•Follow common             topics discussed

• Find a certain         Topic – Join any topic – Don’t forget the HASHTAG of it.

•Give your Hashtag Context (explain it – No Vagueness)
•Don’t overuse them – (Spams).

•Make sure it has a       value. (So people would follow you).

•They are beneficial in Events – (early reminder).

    6   Twitter Basics                                      18/01/2011
• Timeline
•Is the newsfeed in twitter of those      •Searches:
 you chose to follow.                     •The place where you can search for a
•Mentions                                 topic
•People replying to one of your tweets.   •You can save your search.
•Engaging you in their discussions.       •Lists
•Retweets:                                • Followers or people you follow; that
•The Tweets that you re-share             you choose to group under one list
(retweet).                                To get similar feeds of people with
• Tweets that are retweeted by Others.    common interests.
•Your Tweets Retweeted by Others.

   7      Twitter Basics                               18/01/2011
Your Twitter Profile : How to list and Be Listed?


                                      Lists
                                      Choose to
                                      List people
                                      according to their
                                      categorization.




  8   Twitter Basics                18/01/2011
Trending Topics




• Trending Topics :
•Hot current topics on twitter
•The Most Tweeted about topics
•You can Make it “World Wide” or
• Choose Local Trends.


  9     Twitter Basics             18/01/2011
Your Twitter
Following & Followers
• Following : People you choose to follow.
•Followers : People who choose to follow you.
•P.s: You can Protect your tweets.
•Messages : You can’t message someone who is not following you.
•Favorites : tweets you choose to list as Favorite.




10   Twitter Basics                              18/01/2011
Your Twitter Profile : Find People!




  11   Twitter Basics                 18/01/2011
Your Twitter Profile



•Add the people you already know.

•Check the people who mention you.

•Check the people who follow you

•Read the Bio and decide who to follow.

•Search for the kind of people you want to follow

•Promote others and they will promote you

P.s: - Finding people in your town --Twellowhood
   12     Twitter Basics                            18/01/2011
Your Twitter : Learn the Lingo

  • DM = Direct Message
  • @ = Use to reply and always include proceeding a Twitter ID in a reply
  • RT = Retweet
  • Tweet = Sending a message on Twitter
  • Tw + any other word. A fun practice on Twitter is to develop a new twist on old
  words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter.
  You get the picture.
                                                Website
  Add your twitter Account to :

                 Social Media                                          Email Signature
                 Networks



                                                                   Newsletters
                           Business card

  13     Twitter Basics                                   18/01/2011
Interact Egypt
                            7B Omar Shaaban,
                            Nasr city, Cairo
     Grazie!                http://Egypt.interact.it

      ‫شكرا‬




               18/01/2011
14

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Tips For Twitter Usage

  • 1. SOCIAL MEDIA Training Twitter Cairo, January 10, 2011 Jasmine Aladdin Social Media Marketing Specialist
  • 2. What is Twitter?! Micro- Sharing blogging Pictures Videos Hot Topics Brief Messages On-the- Your Spot news Brand Engagement Public & Asking Open Questions. Giving answers 2 Mobile, social media & Email marketing 18/01/2011 integrated
  • 3. Twitter Account could be about News Public Figures Corporate News Celebrities Events Politics Photography 3 Twitter Basics 18/01/2011
  • 4. Your Twitter Profile •Your twitter name like: website domain name – •Careful Choice for the name. • Represent your business line •in your twitter name if you can (CompanyNamePR) (company name Adv)(Company Name IT) Etc. Branding your Account • Professional Account Branding your Personal Account • Your Bio Information. •- Make it friendly. • Your corporate identity background. •- Talk about yourself – Interests. • Your Logo. 4 Twitter Basics 18/01/2011
  • 5. Your Twitter Profile : Brand Yourself •Lead your company. (put your Company Logo but your name to attribute yourself). •100% personal branding. Your logo, ur profile in the •Mutual Branding. avatar and your own bio not the Employees with their names company’s. photos but your company logo. 5 Twitter Basics 18/01/2011
  • 6. Your Twitter Profile : Hashtags # •Attribute any topic to the hash sign in order to identify it. • • To spread info in an “organized manner” •Follow common topics discussed • Find a certain Topic – Join any topic – Don’t forget the HASHTAG of it. •Give your Hashtag Context (explain it – No Vagueness) •Don’t overuse them – (Spams). •Make sure it has a value. (So people would follow you). •They are beneficial in Events – (early reminder). 6 Twitter Basics 18/01/2011
  • 7. • Timeline •Is the newsfeed in twitter of those •Searches: you chose to follow. •The place where you can search for a •Mentions topic •People replying to one of your tweets. •You can save your search. •Engaging you in their discussions. •Lists •Retweets: • Followers or people you follow; that •The Tweets that you re-share you choose to group under one list (retweet). To get similar feeds of people with • Tweets that are retweeted by Others. common interests. •Your Tweets Retweeted by Others. 7 Twitter Basics 18/01/2011
  • 8. Your Twitter Profile : How to list and Be Listed? Lists Choose to List people according to their categorization. 8 Twitter Basics 18/01/2011
  • 9. Trending Topics • Trending Topics : •Hot current topics on twitter •The Most Tweeted about topics •You can Make it “World Wide” or • Choose Local Trends. 9 Twitter Basics 18/01/2011
  • 10. Your Twitter Following & Followers • Following : People you choose to follow. •Followers : People who choose to follow you. •P.s: You can Protect your tweets. •Messages : You can’t message someone who is not following you. •Favorites : tweets you choose to list as Favorite. 10 Twitter Basics 18/01/2011
  • 11. Your Twitter Profile : Find People! 11 Twitter Basics 18/01/2011
  • 12. Your Twitter Profile •Add the people you already know. •Check the people who mention you. •Check the people who follow you •Read the Bio and decide who to follow. •Search for the kind of people you want to follow •Promote others and they will promote you P.s: - Finding people in your town --Twellowhood 12 Twitter Basics 18/01/2011
  • 13. Your Twitter : Learn the Lingo • DM = Direct Message • @ = Use to reply and always include proceeding a Twitter ID in a reply • RT = Retweet • Tweet = Sending a message on Twitter • Tw + any other word. A fun practice on Twitter is to develop a new twist on old words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter. You get the picture. Website Add your twitter Account to : Social Media Email Signature Networks Newsletters Business card 13 Twitter Basics 18/01/2011
  • 14. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ 18/01/2011 14