Tips for your small business blog
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This presentation emphasizes the importance of blogging for small businesses, highlighting its role in personalizing the business, building trust, and increasing online visibility and traffic. It offers guidance on identifying the target audience, generating content ideas, and promoting blog posts effectively through various channels, including social media and email. The key takeaway is that smart blogging can lead to more traffic, potential leads, and ultimately more customers.
Tips for your small business blog
- 1. Photo credit: joeldinda via photopin cc
- 2. You work hard on your blog. But what happens if no-one sees it? Like the saying goes, “if a tree falls in the woods and no- one is around to hear it does it actually make any noise.” This presentation aims to help you blog smarter.
- 3. How to ensure your small business blog makes some noise Photo credit: theparadigmshifter via photopin cc
- 4. Why blog? • Personalise your business • Build trust • Search engines (Google) • Social media • Traffic Photo credit: WingedWolf via photopin cc
- 5. Why blog? • Personalise your business –Gives your company a voice –Allows you to build a stronger relationship with your existing customers –Gives potential clients an insight into what they can expect from you
- 6. Why blog? • Build trust –Demonstrate your knowledge –Express your opinions –Build credibility for you and your business
- 7. Organic search traffic will increase over time from your blogging efforts Well written and promoted blog posts will send more traffic to your site Why blog?
- 8. Why blog? • Social media –Blogging gives you content to share –Enables you to build relationships –Social signals are an important factor in SEO, helping to boost your visibility
- 9. Why blog? • Traffic –Greater online visibility means more traffic to your website –More traffic means more leads –More leads = more customers
- 10. Who is your audience If you don’t have a target, how can you figure out where to aim Photo credit: HikingArtist.com via photopin cc
- 11. Who is your audience • Think about who you’re writing for – Existing clients – Potential customers – Industry professionals, colleagues – What jargon / terminology should you avoid • Look to create personas for your target audience – Who are they (age, job, etc.) – What are their interests (creative, sporty, travel, etc.) – How knowledgeable are they (clueless, informed, etc.)
- 12. What to blog about Photo credit: eschipul via photopin cc
- 13. What to blog about • Stuck for content ideas? • Use your customers / leads – FAQ’s and SAQ’s (Should Ask Questions) • Online research tools – Google Trends, Keyword Planner, UberSuggest – Social media sites • Your own website – Analytics and Webmaster Tools • Local or industry specific news & events
- 14. Where to put your content Spread your content around the web, both near and far Photo credit: Thomas Leth-Olsen via photopin cc
- 15. Where to put your content • Your best content is for your own blog & website • Repurpose your content – Videos on YouTube – Presentations on SlideShare (& LinkedIn) • Guest blogging • Local newspaper or magazines • Industry journals and websites
- 16. How to promote your blog Great content deserves great promotion Photo credit: Stuck in Customs via photopin cc
- 17. How to promote your blog • Make sure your content is well optimised for search • Use social media – Sharing networks: Twitter, Facebook, LinkedIn, etc – Discovery networks: Stumbleupon, Reddit, etc • Email direct to your contacts (newsletter) • Use forums to start a discussion and get more views for your content • Add your blog URL to your email signature
- 18. 4 steps to smarter blogging • Target – who is your audience • Research – what content are they interested in • Location – where’s the best place to host your content • Promotion – through social media, email & more
- 19. Smart blogging more traffic More traffic more potential leads More potential leads = More Customers
- 20. To read the full story please visit: smart-local.co.uk/small-business-blog-tips/