This document analyzes how the student's media product uses and develops conventions of real horror film titles and sequences. It discusses research conducted on classic and modern horror films. Key conventions incorporated into the student's title sequence include low-key lighting, costumes and weapons for the antagonist (hooded cape and machete), and an urban setting. While some conventions like the "final girl" theory were challenged, conventions around suspenseful sound design, cliffhanger endings, and symbolic color schemes (red and white titles) were followed. The title "Pallium" references the antagonist's cloak and leaves the plot open-ended.