To register a trademark, logo, or name, there is a process that must be followed. This involves conducting searches to ensure the intellectual property is unique, filling out an application with information about ownership and intended use, and potentially working with a trademark attorney. For logos, the key steps are performing a design search for authenticity, hiring a trademark attorney to advise on registrability and filing procedures, and completing the registration application process. Registering trademarks protects the intellectual property of businesses and helps brands stand out in the marketplace.