Tms credentails

Services & Company Credentials

Agenda
● TMS COMPANY OVERVIEW ● SUPPLY CHAIN OPTIMIZATION

● TMS SERVICES ● TMS APPROACH

● SERVICE PLATFORM-Channel ● METHODOLOGY

● SERVICE PLATFORM-CRP ● INT’L APPROACH-LOCAL

● IN-STORE DEVELOPMENTS ● APPROACH-6-MATRIX

● FOUNDER PROFILE ● PROJECT TIME LINE

● TMS CREDENTIALS ● FIELDWORK COMPONENTS

● STREAMLINE-TASK/DATA
● TMS ADVANTAGE
● CONCLUSION
Page  2 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research
Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692

TMS Overview
Retail performance-based-solutions

promotional planning new product launches

supplier revenue
management systems growth strategies
A team of western retail business consultants with
expertise in the Middle East retail industry.

supermarkets malls other retail formats
We know first hand what impacts profits and customer appreciation in the retail field
and particularly, the Saudi Retail Market. We have over 20 years of combined Saudi
Arabian hands-on-experience working with multi-cultural work forces; line
associates, store management, middle, and senior management. Our diverse
exposure gives us an edge in the market place.


TMS Services
Understanding of the Issues You Face

We have identified a number of specific retail services that improve overall ROI on marketing dollars. You can profit from the
following services:

• Growth strategy • Customer (re-enforcement) process
• Market positioning • Promotional planning
• New concept development • Revenue process improvement
• Multi-channel strategy • Store operations
• Forecasting and data analytics • Vendor/Supplier management
• Merchandising maximization
• Brand enhancement
• Retail and shopper in-sights
• Customer satisfaction surveys
Managing a business in today’s GCC market is not an easy thing! The challenge
is to figure out where to put your budget, which is unfortunately, limited.

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic Research
Email: info@trendsitemkt.com C.R. C.R. 4030176731 Jeddah JCCI# 126692 Page 4
Email: info@trendsitemkt.com 4030176731 Jeddah JCCI# 126692

Service Platform-channel

YOUR Channel vs. Competitors

Representative(s) Distributor FMCG industry CPG industry- revenue & POLICIES
CPG manufacturers large-scale local Companies

An effective channel strategy must reflect shopper's desire vs. retailer’s ability to interact
given the moment of truth “purchase environment”. Our channel strategy assesses a
retailers efforts through the watchful eyes of the shopper/consumer. Our process help to
create focused strategies, processes, services and offers the match of consumer needs with
the retailers resources to service them effectively.


Service Platform-CRP
Our services include; FMCG market studies, electronic data solutions in the
retail sector What is the Customer Re-enforcement
Process? Customer Re-enforcement is a
process designed to emotionally engage
and bond customers to your brand. TMS
has developed a proven retail-focused
methodology that designs the ideal
customer experience for your retail
business.

CRP gives retailers a competitive
advantage through a specific approach.
By leveraging in-store and direct research
Customer re-enforcement and audit tools, we develop a
comprehensive evaluation of the current
customer experience and help our clients
design, execute and manage an
experience that impacts customer value,
loyalty and the bottom line.

CRP improves
• financial performance
• strengthens competitive
advantage
• drive profitable growth,
• builds brand loyalty

Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic Research Page 6

In-Store Developments
Our diverse exposure gives us an edge in the market place. Currently we are developing new
ways of combining technology and old fashion retail savvy to produce new data on In-Store
consumer behavior and shopping patterns.


Founder Profile
"The vision of modern trade in Saudi is to 16 YEARS OF SAUDI-GCC
sustain the efforts of professional retail development" RETAIL EXPERIENCE

Ahmad A. Khan is the founder of TrendSite
Marketing (TMS), co-founder of Belcurve Pty Ltd.,
International Training Excellence Company (ITEC),
and Cuco Collection Australia Pty Ltd. Ahmad
worked on his M.A. in organizational theory and
earned a B.A. with a specialty in Public Relations & Marketing,
Wayne State University Detroit, Michigan. After a very successful
career in retail with PepsiCo, U.S.A., Ahmad Khan was later
recruited by Pepsi (Bugshan) an internationally renowned
franchise bottler as a training manager focusing on cultural
diversity & procedure analysis. He worked on business cycle
training in manufacturing, retailing, research, and in the service
industries. He has extensive experience in the food industry
working with many distribution and retail organizations. Ahmad
Khan's interest in international business led to the development
of a highly predictive marketing process used by a major
supermarket & retail pharmacy chain in Saudi for marketing
(Calendarized marketing abatement program) CMAP responsible
for managing revenue in the tens of millions of Saudi Riyals.
Ahmad has consulted many companies and has developed a
unique assessment process for the Saudi business community.
OVER 16 YEARS OF USA
Ahmad Khan’s extensive research in organizational theory based RETAIL & ORGANIZATIONAL
on the latest breakthroughs in cultural diversity ensures EXPERIENCE
competency and the quick transfer of learning's back on the job,
saving companies time and money.

TMS Credentials


TMS Advantage

• Small Firm with low over head
• Professionals with over 30 years of Market know how experience
• International experience with local understanding
• "Fact based" principle of decision making
• Getting it right the first time
• Out-sourcing with TMS and get better results!
• Save thousands of riyals
compared to the cost of hiring


Supply Chain Optimization
How do you know your company is getting the maximum benefit
from your supplier relationship?

Are your suppliers giving you the maximum discount, promotional offers, do you
have an evaluation process in place? Can you compare your trade discounts to
the rest of the market?

We are the only 100% American owned firm licensed in Saudi by SAGIA (Saudi Arabian General Investment Agency) specializing in
electronic marketing data (retail). We have over 20 years of MENA exposure and retailing (360 degrees) expertise (exposure to
retailing, manufacturer, & research). .


TMS Approach
Too often the information in which we base our decisions is not fact based, but rather built on
others experience in the market place. If their experience is good your advice is good, if it is
bad, than guess what? So is your advice!

APPROACH TO SUCCESS IN THE SAUDI MARKET…

" If you are serious about succeeding in business,
you need to start off on the right foot with
Market & Consumer Insights"

With our approach to market penetration, you can now rest assured that you are using current
trends and fact based information targeting tools to plan your product launch.


Methodology
ELECTRONIC RESEARCH APPROACH AND METHODOLOGY
We compile and analyze relevant market and technology application information from a broad range of information
sources that are known to be applicable for the task objectives. These sources include numerous market research and
industry specific databases accessible through paid commercial gateways, or "portals" as well as some that are
accessible through the Internet and custom crafted research methods. The specific sources include databases developed
by over a dozen respected global market research firms (for example, Nielsen, MEMRB, TNS, United Consultants &
Researchers-UCR, etc.) in addition to numerous trade-industry-and technology specific sources. For this task, TMS
expects to compile pertinent information extracts from published and unpublished reports for subsequent analysis.
Summary: we develop search strategies that yield general market information and specific data elements relative to the
Saudi Arabian marketplace. Filtering and organizing the obtained information in a manner consistent with its end use.
Reconciling the differences in related data elements from the different sources. Analyzing the resulting information
relative to the study objective. Presenting the resulting analytical output in a concise manner that is most informative to
the client and potential investors.

BUT DO YOU KNOW YOUR CUSTOMERS?

YOU SEE
TMS SHOPPERS
APPROACH


International Approach with local focus

TMS approach & service offerings responds to our understanding of YOUR needs.

We have developed a client industry/regional needs approach that starts
addressing the specific needs of YOUR market based on APPROACH-6-MATRIX
modeling. TMS is willing to offer the entire model (A6M) or segments as YOU deem
appropriate.

It is our intention to offer an approach that provides YOU with a clear road map of
all activities (input & output) related to measuring & and managing its current
business & potential growth opportunities. Our first object is to align on the scope of
work, resources needed, time of completion, and final output of the project.


APPROACH-6- MATRIX

InSights Diagnostic Road Map (DRM)
1. ASSESSMENT OF COMPETITIVE ENVIRONMENT 4. GROWTH STRATEGY
• Customers usage & attitude research • Conjugate growth objectives and strategic
• Measure & gauge competitors vs. YOUR market position recommendations
• Suppliers analysis; “A balanced scorecard” • Sales plan: product and services sales by sector / client
• Global trends vs. local industry norms: best practices, 5. MARKETING PLAN-Strategic re-alignment
technology, innovation, consumer demands, etc.) • Product/service offerings; pre-sells, sells, and post sales
2. YOUR MARKET POSITIONING (Perceptual mapping) services, pricing strategy
• Auditing, evaluating, and indexing operational • Commercial organization & internal processes
processes; sales/marketing execution performance • Customer relationship management(CRM)
measures. • Human resources development
• Evaluate customer service program for the division 6. IMPLEMENTATION PLAN
under study
• Work-plan
• Traveling to major and remote branches in order to
conduct operational performance audits as demanded • Budget / projections

• Customer support information systems - CRM • Performance indicators

3. CONCLUSIONS AND STRATEGIC DIAGNOSIS
• SWOT analysis

The sole purpose is to measure YOUR business
environment and recommend factual basedSolutions: Marketing-Program Creation-Business Development-Commercial Research
Page  15 Innovative Marketing Systems inititives to
manage its business growth Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692

Project timeline-Approach-6-DRM
INSIGHTS Week 1
1. ASSESSMENT OF COMPETITIVE ENVIRONMENT U&A study
 Preparatory work field work – DB,
• Customers usage & attitude research questionnaires, training
• Measure & gauge competitors vs. YOUR market position  Survey – field work

9-11 weeks
• Suppliers analysis; “A balanced scorecard”  Data entry and analysis
• Global trends vs. local industry norms: best practices,  Report documentation, review &
technology, innovation, consumer demands, etc.) validation

2. YOUR MARKET POSITIONING (Perceptual mapping)

5-6 weeks
Analysis other areas Competitive Environment
• Auditing, evaluating, and indexing operational processes;  Interviews / research work through
sales/marketing execution performance measures. secondary sources of information
• Evaluate customer service program for the division under  Data analysis
study  Report documentation, review & validation

3-4 weeks
• Traveling to major and remote branches in order to conduct
operational performance audits as demanded
• Customer support information systems – CRM
SWOT analysis and Final Documentation
3. CONCLUSIONS AND STRATEGIC DIAGNOSIS  Conclusions / preparation
• SWOT analysis workshop
 SWOT workshop
DRM  Review and final documentation

4. GROWTH PLAN Evaluate current objectives and strategies
for more organization success
• Formulation of growth objectives and strategic lines of
 Balanced goal setting workshop
action
 Realistic time line set
•

2-3 weeks
Sales plan: product and services sales by sector / client
 Review and final documentation
5. MARKETING PLAN (RE)FORMULATION
 Workshop
• Product portfolio and post sales services, pricing strategy
• Commercial organization & internal processes

2-3 weeks
Process explanation
•

2-3 weeks
• Customer relationship management (CRM) Provide assistance in moving through

• Human resources development difficult phase.
6. IMPLEMENTATION PLAN • Provide active direction throughout the
• Work-plan process.
• Budget / projections • Actively help set strategy.
• Performance indicators • Actively pursue certain ideas.
Week 14

Field Work Components-Summary
INSIGHTS
Assessment of YOUR Business Climate

input output
Weakne
W

External Analysis
S

Internal Analysis
Field work: surveys, work shops, focus Customers Weaknesses
groups Strengths
sses
Competition
Field work: surveys, work shops, focus
groups O T
Fieldwork: interviews & data mining
Suppliers Opportunities Threats

Secondary data source, portals &
established gateways & sector reports
Competition Industry Market
Trends SWOT

CORE DELIVERABLE:

Current customer profile: by category, i.e., sector, division of services and as per YOUR company segmentation etc.
Market segmentation: by customer, channel, share, value, volume
Customer analysis: by satisfaction, cluster fact characteristics, YOUR performance vs. total market
SWOT: by analysis & conclusions
Global trend comparison: by major markets scale with MENA (Middle East, North Africa)


Streamline: task-data type-resources

F2F in-depth
interviews with:
Top 10%current
TMS-Team Customers by sales value
(in close coordination with XXX
management, salesman, and
Top 10% potential customers
By profile definition
Task
technicians) XXX’s customers database
Analysis

Survey covering all companies
in three sectors (P&P,
Packaging & Government): aprox. # companies
Resources YOUR customers database analysis

• Business description & contact details
• Description machinery (years-old, manufacturer…)
Survey company-TMS affiliates • Vol. of consumption of accessories, paper and other consumables.
(under supervision of TMS –
Affiliates)
• Valuation of purchasing patterns
• Main distributor: name, sales, product brands, prices, distribution
Data type
channels, & post-sales services (IF ANY)
• Satisfaction levels with supplier and unmet needs
• Investment over the next three years / business growth

• Business description & contact details
• Description machinery (years-old, manufacturer…)
• Vol. of consumption of accessories, paper and other consumables.
• Name of major distributors

IMPLEMENTATION


Call Us Today

TMS...the fact based marketing solution for your new or existing
business. Our goal is to facilitate your company with its peak
revenue, based on the total market performance. We will paint a
clear factual picture and manage your action recommendations as
well.

Please contact us anytime! We look forward to hearing from you:

Indeed!
We specialize in the revenue maximization of Retail projects in
Saudi & the GCC.


Consumer Conclusion
”TMS In-Store Solution for Efficiency ”

PUSH
In-Store
To
Start In-Sights
Shoppers
Activity
Habits
Time & Motion

Thank you! & Shop Again
Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692 Page 20
Retail in the ME “Evolution vs. Revolution"”

Tms credentails

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