To the Cloud:
Fastest Way to Move Existing Apps
(No Change/No Lock-In)
Applications to the cloud …..

  Cloud Computing is a game changer

  Migrating application to the cloud requires different approach than
  VA/VM image converter


  Taking advantage of managed services in the cloud


  The enterprise wants the freedom to move from cloud to cloud with
  no change


  AppZero = next evolutionary step
   • A necessary one
   • An addition to the virtualization eco-system, not a replacement
   • More options = more agility
What is AppZero?


                                • Zero Install
                                • Zero Conflicts
                                • Zero Lock-In


   AppZero encapsulates enterprise-class applications into a package called a
   Virtual Application Appliance (VAA) that can be copied and run quickly
   without installation.

   AppZero isolates applications from one another and the underlying OS
   instance.

   Applications may be moved among machines easily, including those in a
   cloud, providing OS-free instant provisioning.
When you install an Application




                    •Binaries   •Librarie   •Services • Config
                                s
AppZero encapsulates the Application(s)




                    •Binaries   •Librarie   •Services • Config
                                s




                                                                 •IP •x.x.x.x
And then…



               A Virtual Application
            Appliance (VAA) is a set
             of files that contain pre-
            installed, pre configured
            application(s) with all of
                 its dependencies



              A Virtual Application
            Appliance (VAA) can be
                                •Services • Config
            •Binaries •Librarie
                  compressed and
                      s

                     encrypted, or
                    uncompressed


                                                     •IP •x.x.x.x
Virtual Application Appliance (VAA)


The               VAA:
   Packages all the elements required by the application to run (except an OS):

       Package once, run everywhere

   Allows applications to be freely moved – physical or virtual servers – at
    customer site or in the cloud

   Travels light; a VAA is 10x – 100x faster to move than a VA



   Is isolated from the underlying OS and from other VAAs.

   Makes no changes to the underlying OS

   Can be managed independently and run without conflict.
How AppZero works



    Package: Create virtual application appliance (VAA)
       with the AppZero Creator

    Deploy: VAAs are copied to physical or virtual
      machines -- applications run without installation.
      Zero-install

    Run: AppZero Director creates small runtime
      environment to isolate VAA from operating
      system. The application writes changes to the
      VAA. Underlying OS is unchanged.
    Administer: AppZero Admin manages VAAs



8
Similar letters (VA and VAA) – big differences
Virtual Appliance (VA)                           Virtual App Appliance (VAA)
is a virtual machine image that runs on a          is an application image designed to run
virtualization platform (includes OS)              on an OS


                                         Similarities
            Decrease time to market and get customers up and running faster
            Reduce costs and complexity of developing and testing software
            Simplify deployment and patching and reducing support calls


 – Not for Windows                                  + Windows today
 – Virtual only                                     + Physical and Virtual
 – ISV owns OS lifecycle                            + IT owns OS lifecycle
      • Managed by ISV                                   +   Managed by IT
 – Large in size                                    + Small in size
                             Virtual Appliance
 – Limited clouds                                   + Cloud ready
                                   App


                                    OS
Size matters – Time counts



                                Virtual Appliance
                                      App


                                       OS




                                                    Transfer      VAA        VM            VAA
                 VAA Storage   VM Storage
App foundation                                        rate      Elapsed    Elapsed     Improvement
                 Space (GB)    Space (GB)
                                                    (GB/Hr)    Time (Hrs) Time (Hrs)     VM image


     .NET           0.05               50              1          0.05        50          500x

    J2EE            0.75               50              1          0.75        50           67x

    LAMP            0.45               50              1          0.5         50          100x

  SQL Server         1.5               50              1          1.5         50           33x

    MySQL             1                50              1           1          50           50x
The impact of AppZero’s zero-install

•Our experience running SAP ECC6/7 on a new machine:
     • zero-install from cloud reduces total steps from 50+ to 1
     • zero-install from cloud reduces total time from 40 hours to 5-10 mins

                             current approach             zero-install from cloud
Deploy SAP ECC7
Steps                              50+                              1
Wizard                            hours                             0
Install                          40 hours                           0
Deploy                          1 instance                          0
Start application                5 -10 min                      5 - 10 min
Total Time                     40++ hours                      5 - 10 min
Provision and sync change sets
                      Life Cycle Action
  Storage          Instant Provisioning:         Data Center
  VAA Catalog      No Install/Config headaches
 App 1   App 1.1
                   Updates:
 App 2   App 2.1   Risk and Hassle free

                   Rollback:                     RackSpace
 App 3   App 3.1
                   Simple & Easy Rollbacks

                   Utilization:
                   Dynamic/flexible
Application Data   Single Gold Image:              Amazon
                   Reduces errors
                   Stateless:
                   Movement D2C2C
VAA means no lock-in




                                                        SaaS
                                   PaaS
                       Managed            Apps

                       Service
                                           App
              IaaS                    infrastructure


                                  Platform infrastructure
     Data
     Center
                                 Computing Management



                                 Computing infrastructure
13
VAA for app on tap
•   VAAs do for applications what VMs do for hardware
     – Separates App from OS
     – ZeroInstall - runs on any similar OS
     – Life cycle automation (clone, copy, start, stop, compress)
     – Application state is captured

•   Ultimate deployment flexibility -- no code change
     – OS migration
     – Physical or virtual
     – Data Center or Cloud (IaaS, MCP, PaaS)
     – Continues ready to move
     – Dissolve
•   Baggage free – just the work load
     – 10-100x smaller than VM/VA =faster
     – Redistributable within the Microsoft license agreement
     – Clear separation between app and OS/support infrastructure
VAAs in action …. the ISV PoC …




15
Proof of Concept: the traditional way

 •   Request that customer have machine available to specifications

 •   They assure you it’s ready to role

 •   Your SE shows up on site and finds nothing is as expected

 •   SE spends time unraveling mysteries,

 •   SE then spends time installing and configuring app

 •   Time passes … perhaps numerous calls and emails back to base

 •   Success. (your SEs never fail)

 •   Time to rally the customers and begin the work.

      – Hmmm … they were here just a minute ago ……..
Proof of Concept: the AppZero way



  •   Back at the ranch: encapsulate application once as VAA, use
      repeatedly

  •   Copy VAA to machine (physical or virtual) on site or in the cloud

  •   Run application -- no installation or configuration required

  •   SE shows up and gets right to work with the customer
All work is harvested
 AppZero transitions ISV
 application from demo through
 production

                                                                            Enterprise
                                                        Departmental

                                     Trial
                                                        Trial goes live in a department
                                             POC basis for Trial roll out
                       POC
                                    POC harvested for other field
                                    engagements
                             Demo basis for POC
              Demo
                     App purposed for Demo
                     and customer
                     requirements




18
Seamless provisioning and the ISV

                       Today                                   With AppZero

     • Initial installation is time consuming   • Zero-install is just a copy and run

     • Often errors result from setup and       • Setup and configurations are built in to the app
       configuration                              image

     • Apps are customized for customer         • App customization can be captured and
       requirement in an add hoc way              reused

     • SE work product is not systemically      • Big increase in SE productivity and
       leveraged                                  responsiveness
     • Customer is afraid to upgrade the        • Customers love the ISV and happily give more
       product or buy additional modules
                                                  money



19
AppZero POC impact
             ISV Metrics                 Inputs          Calculated
 Time to install app in hours                     6:00
 Number of SE                                     150
 Revenue in millions                      $500
 Number of POC per year                           450
 Number of POC per SE                                                    9
 Number of POC per SE per month                                       0.75
 Cost per SE                                $120,000
 Average deal size                          $400,000
 POC win rate                                   60%
 Win rate improvement                           10%
 New POC win rate                                                 66.00%

 AppZero Impact
 Time to Run VAA-app in minutes                   0:10
 Change from install to RUN in minutes                               5:50
 POC install time savings                                      2625:00:00
 POC per year saving $                                      $151,442
 Number of additional POC wins                                         27
 Revenue increases                                       $10,800,000
 Topline Y0Y increase                                            2%
AppZero impact on ISV business
     •   Increased revenue
              • Win more PoCs
              • Accelerate sales cycle/time to revenue

     •   Decreased costs
              • Lower cost of sales
              • Decrease cost of acquiring customer

     •   Maximize resource and process effectiveness
          – Support your application, not the underlying OS
              •    Reduce the number of application/ technical environment combinations you have to
                  test and maintain

          – Run your app in any provider’s cloud – no change or lock-in

     •   Non-intrusive
              • No change to technology of choice
              • No disruption to established business processes


21
Our PoC for PoCs

     AppZero ISV Accelerator Program

     •   ISVs get
             Software and professional services to build a VAA that will allow the
             instant provisioning of PoCs and demos
             License to use your VAA anywhere/anytime
             No time limit

     •   AppZero gets
             A PoC of our software
             Real world data points

     •   Process
             Talk to us at booth 140
             Visit www.appzero.com ISV Accelerator program
             Together, we’ll build a project plan



22

More Related Content

PDF
Cut Microsoft License Costs by 50%
PPTX
Legacy Lowdown - Options When Migrating Solaris Applications
PDF
Modernize your Solaris Apps
PDF
OS-free server application delivery for instant provisioning
PDF
Moving Windows Server Apps to the cloud in 3 Easy Steps
PDF
PDF
Move SAP to Cloud in 3 Easy Steps
PDF
AppZero & HyNote: Move EPM to/from Cloud w/ a Click
Cut Microsoft License Costs by 50%
Legacy Lowdown - Options When Migrating Solaris Applications
Modernize your Solaris Apps
OS-free server application delivery for instant provisioning
Moving Windows Server Apps to the cloud in 3 Easy Steps
Move SAP to Cloud in 3 Easy Steps
AppZero & HyNote: Move EPM to/from Cloud w/ a Click

What's hot (20)

PPTX
Monitoring Cloud/Virtual/Physical IT Infrastructures
PPTX
Managing and Monitoring Virtual/Cloud/Physical Infrastructures
PDF
De 03 Introduction To V Cloud Api V1
PDF
Systems Resource Management with NetIQ AppManager
PPTX
Sesion Marzo Zaragoza
PPT
Virtualization meisen 042811
PDF
Application-Driven Virtualization: Architectural Considerations
PDF
Oracle VM Consolidation and Path to the Cloud
PPTX
Harbour IT & VMware - vForum 2010 Wrap
PPTX
Cloud foundry elastic architecture and deploy based on openstack
PPT
Vmware Certified Professional 6 2V0-621 Dumps
PPT
Virtualization
PDF
Big Gains With Little Virtual Machines Sumeet Mehra
PPTX
彭—Elastic architecture in cloud foundry and deploy with openstack
PDF
Akamai 如何幫您的客戶用網站賺錢 how to monetize your site
PDF
VMworld 2013: Virtualization 101
PPTX
How to build a cloud adapter
PDF
Windows Azure Platform - The Color of Cloud Computing
PDF
AAI-2075 Evolving an IBM WebSphere Topology to Manage a Changing Workloa
PPTX
Siebel server cloning
Monitoring Cloud/Virtual/Physical IT Infrastructures
Managing and Monitoring Virtual/Cloud/Physical Infrastructures
De 03 Introduction To V Cloud Api V1
Systems Resource Management with NetIQ AppManager
Sesion Marzo Zaragoza
Virtualization meisen 042811
Application-Driven Virtualization: Architectural Considerations
Oracle VM Consolidation and Path to the Cloud
Harbour IT & VMware - vForum 2010 Wrap
Cloud foundry elastic architecture and deploy based on openstack
Vmware Certified Professional 6 2V0-621 Dumps
Virtualization
Big Gains With Little Virtual Machines Sumeet Mehra
彭—Elastic architecture in cloud foundry and deploy with openstack
Akamai 如何幫您的客戶用網站賺錢 how to monetize your site
VMworld 2013: Virtualization 101
How to build a cloud adapter
Windows Azure Platform - The Color of Cloud Computing
AAI-2075 Evolving an IBM WebSphere Topology to Manage a Changing Workloa
Siebel server cloning
Ad

Similar to To the cloud... (20)

PDF
Decrease TCO w/ Server-side App Virtualization
PDF
Move Enterprise Applications WS2003 to WS2008 (6.19.2012)
PPT
GoGrid/AppZero: "Moving Windows Server Applications to the Cloud in 3 Easy St...
PDF
AppZero & GoGrid: Moving Windows Server Apps to Cloud in 3 Easy Steps
PDF
Build the foundation for Private Cloud
PPTX
Cloud Computing vs Virtualization From Desktop to Server
PPT
ZENworks Application Virtualization for NGN Dummies
PDF
[Capitole du Libre] #serverless -  mettez-le en oeuvre dans votre entreprise...
PPTX
Oracle Ravello Overview
PPTX
Oracle ravello overview
PDF
The Platform Mullet
PPTX
2.13.14 v mware software defined data center (sddc) in 2014 slide deck
PDF
V fabric overview
PPTX
Cloud computing by prabhunath sharma
PPTX
Cloudjiffy vs AWS ops works
PDF
Enterprise Java Virtualization, Sacha Labourey
PPTX
Vmware virtual appliances
PPTX
Virtualization 101
PPTX
Cloudjiffy vs Amazon Elastic Beanstalk
PPTX
vFabric - Ideal Platform for SaaS Apps
Decrease TCO w/ Server-side App Virtualization
Move Enterprise Applications WS2003 to WS2008 (6.19.2012)
GoGrid/AppZero: "Moving Windows Server Applications to the Cloud in 3 Easy St...
AppZero & GoGrid: Moving Windows Server Apps to Cloud in 3 Easy Steps
Build the foundation for Private Cloud
Cloud Computing vs Virtualization From Desktop to Server
ZENworks Application Virtualization for NGN Dummies
[Capitole du Libre] #serverless -  mettez-le en oeuvre dans votre entreprise...
Oracle Ravello Overview
Oracle ravello overview
The Platform Mullet
2.13.14 v mware software defined data center (sddc) in 2014 slide deck
V fabric overview
Cloud computing by prabhunath sharma
Cloudjiffy vs AWS ops works
Enterprise Java Virtualization, Sacha Labourey
Vmware virtual appliances
Virtualization 101
Cloudjiffy vs Amazon Elastic Beanstalk
vFabric - Ideal Platform for SaaS Apps
Ad

To the cloud...

  • 1. To the Cloud: Fastest Way to Move Existing Apps (No Change/No Lock-In)
  • 2. Applications to the cloud ….. Cloud Computing is a game changer Migrating application to the cloud requires different approach than VA/VM image converter Taking advantage of managed services in the cloud The enterprise wants the freedom to move from cloud to cloud with no change AppZero = next evolutionary step • A necessary one • An addition to the virtualization eco-system, not a replacement • More options = more agility
  • 3. What is AppZero? • Zero Install • Zero Conflicts • Zero Lock-In AppZero encapsulates enterprise-class applications into a package called a Virtual Application Appliance (VAA) that can be copied and run quickly without installation. AppZero isolates applications from one another and the underlying OS instance. Applications may be moved among machines easily, including those in a cloud, providing OS-free instant provisioning.
  • 4. When you install an Application •Binaries •Librarie •Services • Config s
  • 5. AppZero encapsulates the Application(s) •Binaries •Librarie •Services • Config s •IP •x.x.x.x
  • 6. And then… A Virtual Application Appliance (VAA) is a set of files that contain pre- installed, pre configured application(s) with all of its dependencies A Virtual Application Appliance (VAA) can be •Services • Config •Binaries •Librarie compressed and s encrypted, or uncompressed •IP •x.x.x.x
  • 7. Virtual Application Appliance (VAA) The VAA:  Packages all the elements required by the application to run (except an OS):  Package once, run everywhere  Allows applications to be freely moved – physical or virtual servers – at customer site or in the cloud  Travels light; a VAA is 10x – 100x faster to move than a VA  Is isolated from the underlying OS and from other VAAs.  Makes no changes to the underlying OS  Can be managed independently and run without conflict.
  • 8. How AppZero works Package: Create virtual application appliance (VAA) with the AppZero Creator Deploy: VAAs are copied to physical or virtual machines -- applications run without installation. Zero-install Run: AppZero Director creates small runtime environment to isolate VAA from operating system. The application writes changes to the VAA. Underlying OS is unchanged. Administer: AppZero Admin manages VAAs 8
  • 9. Similar letters (VA and VAA) – big differences Virtual Appliance (VA) Virtual App Appliance (VAA) is a virtual machine image that runs on a is an application image designed to run virtualization platform (includes OS) on an OS Similarities Decrease time to market and get customers up and running faster Reduce costs and complexity of developing and testing software Simplify deployment and patching and reducing support calls – Not for Windows + Windows today – Virtual only + Physical and Virtual – ISV owns OS lifecycle + IT owns OS lifecycle • Managed by ISV + Managed by IT – Large in size + Small in size Virtual Appliance – Limited clouds + Cloud ready App OS
  • 10. Size matters – Time counts Virtual Appliance App OS Transfer VAA VM VAA VAA Storage VM Storage App foundation rate Elapsed Elapsed Improvement Space (GB) Space (GB) (GB/Hr) Time (Hrs) Time (Hrs) VM image .NET 0.05 50 1 0.05 50 500x J2EE 0.75 50 1 0.75 50 67x LAMP 0.45 50 1 0.5 50 100x SQL Server 1.5 50 1 1.5 50 33x MySQL 1 50 1 1 50 50x
  • 11. The impact of AppZero’s zero-install •Our experience running SAP ECC6/7 on a new machine: • zero-install from cloud reduces total steps from 50+ to 1 • zero-install from cloud reduces total time from 40 hours to 5-10 mins current approach zero-install from cloud Deploy SAP ECC7 Steps 50+ 1 Wizard hours 0 Install 40 hours 0 Deploy 1 instance 0 Start application 5 -10 min 5 - 10 min Total Time 40++ hours 5 - 10 min
  • 12. Provision and sync change sets Life Cycle Action Storage Instant Provisioning: Data Center VAA Catalog No Install/Config headaches App 1 App 1.1 Updates: App 2 App 2.1 Risk and Hassle free Rollback: RackSpace App 3 App 3.1 Simple & Easy Rollbacks Utilization: Dynamic/flexible Application Data Single Gold Image: Amazon Reduces errors Stateless: Movement D2C2C
  • 13. VAA means no lock-in SaaS PaaS Managed Apps Service App IaaS infrastructure Platform infrastructure Data Center Computing Management Computing infrastructure 13
  • 14. VAA for app on tap • VAAs do for applications what VMs do for hardware – Separates App from OS – ZeroInstall - runs on any similar OS – Life cycle automation (clone, copy, start, stop, compress) – Application state is captured • Ultimate deployment flexibility -- no code change – OS migration – Physical or virtual – Data Center or Cloud (IaaS, MCP, PaaS) – Continues ready to move – Dissolve • Baggage free – just the work load – 10-100x smaller than VM/VA =faster – Redistributable within the Microsoft license agreement – Clear separation between app and OS/support infrastructure
  • 15. VAAs in action …. the ISV PoC … 15
  • 16. Proof of Concept: the traditional way • Request that customer have machine available to specifications • They assure you it’s ready to role • Your SE shows up on site and finds nothing is as expected • SE spends time unraveling mysteries, • SE then spends time installing and configuring app • Time passes … perhaps numerous calls and emails back to base • Success. (your SEs never fail) • Time to rally the customers and begin the work. – Hmmm … they were here just a minute ago ……..
  • 17. Proof of Concept: the AppZero way • Back at the ranch: encapsulate application once as VAA, use repeatedly • Copy VAA to machine (physical or virtual) on site or in the cloud • Run application -- no installation or configuration required • SE shows up and gets right to work with the customer
  • 18. All work is harvested AppZero transitions ISV application from demo through production Enterprise Departmental Trial Trial goes live in a department POC basis for Trial roll out POC POC harvested for other field engagements Demo basis for POC Demo App purposed for Demo and customer requirements 18
  • 19. Seamless provisioning and the ISV Today With AppZero • Initial installation is time consuming • Zero-install is just a copy and run • Often errors result from setup and • Setup and configurations are built in to the app configuration image • Apps are customized for customer • App customization can be captured and requirement in an add hoc way reused • SE work product is not systemically • Big increase in SE productivity and leveraged responsiveness • Customer is afraid to upgrade the • Customers love the ISV and happily give more product or buy additional modules money 19
  • 20. AppZero POC impact ISV Metrics Inputs Calculated Time to install app in hours 6:00 Number of SE 150 Revenue in millions $500 Number of POC per year 450 Number of POC per SE 9 Number of POC per SE per month 0.75 Cost per SE $120,000 Average deal size $400,000 POC win rate 60% Win rate improvement 10% New POC win rate 66.00% AppZero Impact Time to Run VAA-app in minutes 0:10 Change from install to RUN in minutes 5:50 POC install time savings 2625:00:00 POC per year saving $ $151,442 Number of additional POC wins 27 Revenue increases $10,800,000 Topline Y0Y increase 2%
  • 21. AppZero impact on ISV business • Increased revenue • Win more PoCs • Accelerate sales cycle/time to revenue • Decreased costs • Lower cost of sales • Decrease cost of acquiring customer • Maximize resource and process effectiveness – Support your application, not the underlying OS • Reduce the number of application/ technical environment combinations you have to test and maintain – Run your app in any provider’s cloud – no change or lock-in • Non-intrusive • No change to technology of choice • No disruption to established business processes 21
  • 22. Our PoC for PoCs AppZero ISV Accelerator Program • ISVs get Software and professional services to build a VAA that will allow the instant provisioning of PoCs and demos License to use your VAA anywhere/anytime No time limit • AppZero gets A PoC of our software Real world data points • Process Talk to us at booth 140 Visit www.appzero.com ISV Accelerator program Together, we’ll build a project plan 22