Additional ways Hollywood makes money can influence the types of films produced. Films are carefully planned, financed, and test screened. Release dates are strategically chosen to target certain audiences. Extensive advertising campaigns utilize posters, social media, and partnerships with companies like McDonald's. Successful films are further monetized through merchandise, video games, theme park attractions, and sequels capitalizing on built-in fanbases. Maximizing profits across multiple revenue streams affects which stories and franchises studios invest in developing.