Tom Humbarger - Work Examples and Portfolio - Apr 2017
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Tom Humbarger provides an overview of his experience in social media, community management, and digital marketing. He has managed social media accounts for several companies, including AppleOne where he grew the LinkedIn following from 3,990 to over 28,000. At iRise, he created a user-generated video contest that received over 30,000 video views, as well as online communities that grew to over 4,000 members with high engagement levels. Humbarger demonstrates extensive experience in social media strategy, execution, and community building.
Tom Humbarger - Work Examples and Portfolio - Apr 2017
- 1. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 1 of 5 April11, 2017 Tom Humbarger Work Examples and Portfolio
- 2. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 2 of 5 April11, 2017 Here’s an overview of my recent work in social media, community and digital marketing. Contents My Social Media Blog ........................................................................................................................................... 2 Personal Social Media Links ................................................................................................................................. 2 Vision - Social Media Accounts Currently Managed ................................................................................................ 3 Articles I’ve Written............................................................................................................................................... 3 AppleOne – Recognized as Top 10 LinkedIn Company Page .................................................................................. 4 AppleOne - Social Media Experience..................................................................................................................... 4 iRise - User-Generated Video Contest Campaign ................................................................................................... 5 iRise - On Campus and Entrepreneur Campaigns .................................................................................................. 5 iRise - Catalyze Community (created and managed professional user community) ................................................... 5 My Social Media Blog I started this blog 10 years ago, and have written 317 posts that have received over 200,000 views from 52,000 visitors. https://tomhumbarger.wordpress.com/ Personal Social Media Links Here are links to my primary personal social media links. LinkedIn – http://www.linkedin.com/in/tomhumbarger • Member since December 2003 • One of the first 100,000 people to join LinkedIn Twitter – http://twitter.com/tomhumbarger • Member since October 2007 • Statistics Facebook - https://www.facebook.com/tomhumbarger I also have Pinterest, Instagram and Snapchat pages, but I use them infrequently.
- 3. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 3 of 5 April11, 2017 Vision - Social Media Accounts Currently Managed I have been managing these accounts for Vision Internet since July 2015 and am still managing these channels today. LinkedIn Company Page - https://www.linkedin.com/organization/71503/ Twitter – http://twitter.com/visioninternet Facebook - https://www.facebook.com/visioninternet Glassdoor - https://www.glassdoor.com/Overview/Working-at-Vision-Internet-EI_IE260974.11,26.htm Blog posts - http://blog.visioninternet.com/author/tom-humbarger We use Hubspot to manage email, social publishing and landing pages, and I also help create, edit and review the inbound marketing efforts. Here is a summary of activity statistics for Twitter and LinkedIn for the last 2 years: Articles I’ve Written Here are a few of the articles I’ve had published: • Social Media for CPAs – California Society of CPAs • Social Networking and Beyond – KM World • Plus 31 articles posted on LinkedIn
- 4. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 4 of 5 April11, 2017 AppleOne – Recognized as Top 10 LinkedIn Company Page In 2013, the LinkedIn Company Page I managed for AppleOne was named one of the 10 Best Company Pages of 2013. You can read more about the achievement in this blog post. I managed this LinkedIn Company Page for AppleOne from March 2012 through June 2014 and grew followers from 3,990 to over 28,000 in June 2014. In 2013, the account had more than 2.6 million impressions and was on target for more than 4 million impressions in 2014. AppleOne - Social Media Experience I managed and maintained the following social media accounts for AppleOne from March 2012 to June 2014: Facebook Company Page – http://www.facebook.com/appleonecareers Grew number of likes from 6,400 in February 2012 to over 14,000 in June 2014 Tumblr – http://appleonecareers.tumblr.com/ Google+ – https://plus.google.com/+appleone Pinterest – http://www.pinterest.com/appleonecareers/ Slideshare – http://www.slideshare.net/AppleOneEmployment Yelp – I monitored and managed the reviews from 150 locations, shared reviews with individual team members and interacted with reviewers Social Recruiting Program – I also created and developed a social recruiting/social selling training program where recruiters could take to become certified social recruiters. After the pilot program, I turned the training into a computer- based training that could be delivered on demand.
- 5. Tom Humbarger – Work Portfolio Cell: 310-291-6168 | tom@humbarger.com Page 5 of 5 April11, 2017 iRise - User-Generated Video Contest Campaign For iRise, I created and managed a video contest to stoke the creativity of our user base. An overview of the contest and a summary of the results can be found on my social media blog. We received 44 entries to the contest. During the contest, we had over 16,000 visitors to the contest website who looked at 57,000 pages and the videos received more than 30,000 views on YouTube. iRise - On Campus and Entrepreneur Campaigns At iRise, I also created and managed our On Campus and Entrepreneur campaigns. In the On Campus program, I connected with professors who were teaching design, programming and entrepreneurial programs where we provided free access to our rapid prototyping software. The Entrepreneur program provided free software trials to start-up companies to use our software to help get their products and solutions off the ground. iRise - Catalyze Community (created and managed professional user community) Another project at iRise was starting and nurturing a professional user community. The community was called Catalyze and the target audience included business analysts, user experience professionals and web designers. I developed the community strategy and was responsible for managing the community. I curated, created and posted content, recruited guest bloggers, hosted the monthly webinars and interacted with the members. Over the 13 months ending in July 2008, the community grew from zero to over 4,000 members. During that time, the Catalyze community site has had 68,000 visitors, 37,000 unique visitors and served up 293,000 pageviews with average visits of 4 1/2 minutes per visit. Here are several posts I wrote about my community experiences: Happy Birthday Catalyze Catalyze Community Featured in KM My Best Community Management Blog Posts Farewell to the Catalyze Community Unfortunately, iRise had to lay off 40% of their staff in 2008 and the community was ultimately shut down in 2010 from lack of attention.