Good practises in graphic design, typography and editing: “Clear Layout. Basic Rules”
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The document discusses effective editing and graphic design principles, emphasizing the importance of viewing one's work as a reader. It outlines guidelines for creating a clear and scannable layout, including the use of headings, visual elements, and typography. Further, it presents examples and quotes from professionals to reinforce best practices in layout and composition.
Good practises in graphic design, typography and editing: “Clear Layout. Basic Rules”
- 1. PRESENTS
- 2. An editor and specialist in language and literature in the ad by Tomasz Charnas
- 3. ‘The secret to editing your work is simple: you need to become its reader instead of its writer.’ Zadie Smith Changing My Mind: Occasional Essays
- 4. Good practises in graphic design, typography and editing Fragments of presentation at Tischner European University Krakow 2012
- 5. Clear layout Basic rules
- 6. Clear layout Layout should be scanable categorized content multiple heading levels visible navigation architecture of a text – hierarchy of meanings visual elements and bulleted lists which break the flow of uniform text blocks all components should be designed so their meaning is not ambiguous practical additions: glossary, index
- 7. Layout should be scanable Sample pages
- 8. Visible navigation, multiple heading levels Sample pages
- 9. Categorized content Sample pages
- 10. Visual elements to help understanding or illustrate Sample pages
- 11. Bulleted lists, text blocks, hierarchy of meanings Sample pages
- 12. Practical additions Sample pages
- 13. Making a dummy Criteria – medium: printing or/and website – perception • readability • legibility
- 14. Making a dummy Basic rules – dynamic composition • light background – 3 main colours • visual identity │ corporate identity • CMYK colours – up to 2–3 fonts per page • typography = design for reading
- 15. Making a dummy Sample pages
- 16. ‘Typography makes meaning.’ Ellen Lupton
- 17. Back cover and front cover Frutiger Light Pro Sample pages
- 18. Preliminaries: title page, editorial page Calibri, Frutiger Light Pro 45, Humanist 777 EU Sample pages
- 19. Content Frutiger Light Pro 45, Humanist 777 EU, Humanist 777 Condensed EU Sample pages
- 20. ‘Who knows the rules, can break them.’ Hans Willberg, Friedrich Forssman Getting it Right with Type: The Dos and Don'ts of Typography
- 22. Thank you