4. We vowed then to never againā¦
to build software before having clear
indications that users are interested
5. How we reached 1000 users
before writing a single line of code
Pre-launching a product for product validation
6. How we validated our product
1. Deļ¬ne target market, value prop, messaging
2. Built landing page
3. Launched on ProductHunt & Twitter
4. Collected 1000 user signups
5. Built working MVP in 4 weeks
7. 1. Deļ¬ne target market, value
prop, and messaging
Target market: users producing audio on Twitter
Value proposition: repurpose content to YouTube
Messaging: more listeners, diversify
8. 2. Built landing page
Simple one-pager, clear value prop and signup form
9. 2. Built landing page (cont)
Simple to access signup form with 2-3 questions
10. 2. Built landing page (cont)
Segment users and identify āVIP usersā
11. 2. Built landing page (cont)
Invite VIP users for interview + MVP (automation)
12. 3. Launched on ProductHunt & Twitter
ProductHunt is a great place to receive feedback
13. 3. Launched on ProductHunt & Twitter
Used Twitter to reach our target audience
14. 4. Collected 1000 user signups
80% from Twitter and 20% from ProductHunt
Pageviews: 8,562
Signups: 1,026
Conversion: 11.98%
VIP Users: 41
15. 5. Built working MVP in 4 weeks
R&D only after seeing clear user demand
16. How long did each stage take?
1. Deļ¬ne target market, value prop, messaging
2. Built landing page
3. Launched on ProductHunt & Twitter
4. Collected user signups + interview top 25
5. Built working MVP in 4 weeks
4 hours
18 hours
10 hours
10 hours
4 weeks
Total resources spent: 10 work days + $1000 budget
