This document discusses different ways that tone is created in various mediums such as writing, photography, film titles, and music. It provides examples of how tone is conveyed through figurative language and style choices in writing. Figurative language like metaphors and similes allow writers to describe feelings and moods in an evocative way. Style choices around word choice, sentence structure, and syntax can also shape the tone. Repetition, short sentences, and unusual word order were shown to create certain tones. The document also briefly touches on how irony, specifically understatement, sarcasm, hyperbole, and dramatic irony can be used to convey different tones.