The document provides 15 tips for growing a Twitter following that can be leveraged for social media campaigns. The tips include filling out your Twitter profile completely, adding a follow button to your blog, using hashtags strategically, interacting with popular accounts in your niche, following engaged users, participating in tweet chats, setting up Twitter cards, asking for occasional retweets, syndicating great third-party content, keeping tweets short, replying publicly, avoiding excessive tweeting, scheduling tweets for peak hours, monitoring keywords, and tweeting valuable content for your audience.