Top 5 LinkedIn challenges and how to fix them
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The document outlines the top five challenges individuals face on LinkedIn, such as lack of strategy, inconsistent content, and premature sales requests, along with actionable solutions. It emphasizes the importance of social selling, creating valuable content, and engaging authentically with prospects to enhance sales conversations. The author, Kathryn E. Nuñez, shares strategies for leveraging personal expertise and experiences to build a strong LinkedIn presence and attract leads effectively.
Top 5 LinkedIn challenges and how to fix them
- 1. Top 5 LinkedIn Challenges and how to fix them Kathryn E. Nuñez LinkedIn Marketing Expert Top Visibility Thought Leader © 2022 SoBeFit! LLC
- 2. No Strategy Inconsistent Content No Engagement Spamming Asking for the Sale Too Soon 1. 2. 3. 4. 5. Top 5 LinkedIn Challenges © 2022 SoBeFit! LLC
- 3. WHAT IS SOCIAL SELLING? USE SOCIAL SELLING TO TAKE CONTROL OF YOUR SALES CONVERSATIONS.
- 4. Once you gather the intel to generate better leads, you will support your prospect's buying journey. Ultimately, social selling will change the dynamic of your sales conversations from continuously needing to prove your worth to owing it. Your strategy must focus on three actions: Finding, connecting and engaging with your target market. LINKEDIN CHALLENGE #1 NO STRATEGY: CREATING A LINKEDIN STRATEGY MASTERING THE ART OF SOCIAL SELLING
- 5. INCONSISTENT CONTENT: UNDERSTAND YOUR SUBJECT MATTER EXPERTISE LINKEDIN CHALLENGE #2 To be newsworthy, you have to be an expert as something. You get three choices. You don’t need another course, masterclass, or blog to consume. You already have a unique set of skills and talents that got you to where you are today. It’s time to create. Move from consumer to creator. Look internally to your own personal story, passions, and what you already know. Those are the topics you speak about. That is what you monetize. Produce content in these areas. Stick to 3 and go deep. Become newsworthy. Produce value through authentic stories and your own unique set of circumstances.
- 6. LINKEDIN CHALLENGE #3 NO ENGAGEMENT: CREATING VALUABLE CONTENT Content comes in three forms: Educational, Entertaining, and Inspirational. Take a look at your audience’s pain points and help them solve a problem they’re having. Do NOT Guess, ASK What Pains Your Customer. Create content about them, not about you. Once you know what pains your customer, you can create different types of content that addresses and solves their pain points: ● Downloadable resources ● Articles ● Educational Webinars ● Testimonials ● Videos ● Live Streams
- 7. MASTERING THE ART OF SOCIAL SELLING SPAMMING: NO ONE RESPONDS IF YOU THROW UP IN THEIR INBOX LINKEDIN CHALLENGE #4 To effectively communicate with your network, you need to incorporate a messaging strategy. Messaging has the particularly important job of moving your network from one stage of awareness to another. When you apply proven messaging funnels, you will stand out from the masses and be well on your way to engaging with your target market in a non-spammy way.
- 8. LINKEDIN CHALLENGE #5 ASKING FOR THE SALE TOO SOON : CONVERTING YOUR NETWORK TO BUYERS One of the biggest complaints I have heard from my target market is that LinkedIn is becoming a spam fest. Just because someone accepts your connection, it DOES NOT give you permission to immediately sell to them. You MUST earn this right. Follow the buyer’s journey and match your content to that journey:
- 9. The Buyer's Journey Expose your target market to your band content with no promotions. AWARENESS Generate demand with educational content. CONSIDERATION Success stories, testimonials, case studies. ADOPTION Drive conversions with free offers, webinars, downloads, etc. DECISION
- 10. Kathryn As an authority on sales and visibility, I have used social selling, content marketing, and collaboration to build a rapid-growing following of over 20,000 professionals. I work with solopreneurs who no longer want to feel invisible and are ready to attract leads on autopilot. If you're looking for more valuable training like this, join my FB Group www.facebook.com/groups/themodernsalesprofessionalscommunity/. Thank You! WWW.KATHRYNEVANS.NET INFO@KATHRYNEVANS.NET @THEREALKATHRYNENUNEZ KATHRYN EVANS NUNEZ @THEREALKATHRYNENUNEZ