Top Data Enrichment Tools in 2022.pdf
- 1. Top Data Enrichment Tools in 2022 The importance of data quality in delivering improved campaign results is well acknowledged among B2B sales and marketing professionals (89 percent ). At the same time, half of firms have a poor level of confidence in the data they utilise. Companies frequently rely on simple information like a prospect’s email address, name, and phone number when making critical business decisions. This type of data is unquestionably critical for any sales dataset. It is, however, far from sufficient if you want to create a highly individualised and precisely targeted campaign. Consider employing data enrichment tools to help you obtain more accurate data points on your leads. What Is Data Enrichment?
- 2. Data enrichment is the process of adding information from additional sources to your primary dataset. Data enrichment technologies function by combining first-party data obtained by your marketing and sales teams with customer data from other internal systems, like as CRM, or data from third-party sources. If your dataset is missing certain information such as firm size, prospect job title, or place of origin, data enrichment tools supplement your existing data with external statistics. This allows you to better target leads who most closely match your ideal customer profile (ICP). Contact enrichment improves the quality of your dataset and, as a result, boosts the sales team’s performance. Top 5 Data Enrichment Tools :- The competition between data enrichment firms is only increasing as the big data market grows wealthier every year. While new enterprises emerge, existing businesses develop innovative data solutions to stay afloat. Regardless of where it comes from, all customer data starts off as raw data. Data can be gathered from a variety of sources, including email lists, social media, and website traffic. When client data is collected, it is gathered and stored in a central data store, where it is largely useless outside of a certain context.Data enrichment adds value to raw data by supplementing it with other data. Here are the top five greatest data enrichment technologies, both new and old, to consider when looking for a partner to help you boost your sales in 2022. 1) Clearbit : Clearbit is a marketing data engine that aids in the identification of prospects and the personalization of marketing and sales interactions with them. Data enrichment is one of the services they provide.
- 3. To acquire a deeper understanding of each lead and drive conversion, you can determine the ideal customer profile analysis, contact and company details, and more. Clearbit integrates with Salesforce, Zapier, HubSpot, Slack, and Marketo, as well as other CRMs and marketing platforms. For lead capture, lead nurturing, lead scoring, and lead capturing, this tool is simple to use. Clearbit was really accurate, yet if you just want personal contacts in addition to commercial information, it may work better for email addresses older than six months 2) Crunch base Enterprise : Crunch base is a well-known start-up website that provides access to a large database of investors, investment rounds, and financing opportunities. They do, however, sell their data to B2B companies for business reasons. They describe their data solution as “all-in-one prospecting software” that assists in selecting which organisations to target and who to contact for decision-makers. Crunch base data enrichment is simple to incorporate into your CRM system, or you may just save it as a CSV file for additional analysis. Their information can be utilised to improve email customization or as a market research tool. Features: For both start-ups and investors, this is a reputable source of data with solid inside knowledge.
- 4. Pricing: They provide a free Basic plan with basic information, a $29 monthly Starter plan with the ability to follow and monitor some firms, and a $49 monthly Pro plan with access to Crunch base’s entire set of prospecting tools. There is also an Enterprise plan that is reviewed on a case-by-case basis. 3) Lead Genius : For almost a decade, Lead Genius has been on the market. What began as a small start-up in 2011 has now grown into one of the most well-known lead enrichment solutions for B2B sales prospecting. To ensure that only high- quality data is retrieved, their intelligent data service blends automation and human touch. Lead Genius allows you to generate a targeted lead dataset from scratch or add more data points to an existing list. Another useful feature of Lead Genius is the ability to do A/B testing on your outreach effort to discover which databases result in better conversions. Lead Genius can assist you in filling in any gaps you may have regarding potential customers, as well as track potential buying signals, events, and triggers for the entire firm you’re following. They’ll keep an eye on social media, job openings, and press releases to help your company figure out when it’s time to make a change. If someone is considering scaling up, for example, this might be a good moment to introduce an Enterprise-grade solution! A/B testing and go-to-market strategy support are included.
- 5. Pricing: For a price quote, contact them directly. 4) Zoominfo: Zoominfo is a data and software platform that offers a wide range of business solutions, such as contact and company searches, sales interaction, web form optimization, orchestrations, and more. Sales, marketing, recruiting, and operations departments can choose from four different data packages. Zoominfo’s lead enrichment technology is powered by the DiscoverOrg database, which they purchased in 2019. It provides access to the world’s largest datasets. This enables them to extract the most useful information about your prospects, such as their intent data. The only disadvantage of processing such a large volume of data is that updating the dataset can take longer than expected, especially because it is normally reviewed manually for accuracy. Features: A bewildering array of data solutions, as well as access to extremely big datasets. For a price quote, please contact them. As a trial, they also provide a free Community Edition product. 5) Pipl: With a database spanning over 3 billion unique contacts from 150+ countries, Pipl’s data enrichment technology is undoubtedly strong. Pipl shines at gathering all of this information about a contact; even collecting a lead’s previous work history might help you get a sense of how to engage with them when your sales team contacts them.
- 6. Pipl’s API is also accessible and perfect for easy integration thanks to developer-friendly libraries of code. It also has a lot of positive online feedback, so it’s not a fine way to start. Progressive sales Progressive sales helps you in growing your Business with the best way to reach out to right customers at right time and right place! Boost Your Sales & Profits with our affordable Lead Generation Services for Your Business. We are on a mission to help all the small and mid sized companies grow and rise up to the large sized companies. Our mission is to grow your business through our business and help the users get the best results across digital platform.