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  top strategies
  for successful big data projects
             Tim Gasper
             Product Manager
             Infochimps, Inc.




                           Request a Demo
#bdsuccess




   #1 big data platform for the cloud

    some of our customers     our partners




                    Request a Demo
#bdsuccess




                                big data
                              data science

                                big data
                               application
                              development

                                 big data
                                 business
                               intelligence



             Request a Demo
#bdsuccess




      agenda
        •    why you care about big data
        •    too many big data projects fail
        •    7 strategies for success
        •    q&a


                    Request a Demo
#bdsuccess




               poll


             Request a Demo
#bdsuccess




             BIG               DATA
             •   volume         •   scalable
             •   velocity       •   intelligent
             •   variety        •   agnostic
             •   variability    •   holistic
             •   veracity



                      Request a Demo
#bdsuccess



    use cases
    oldies but goodies new school
      •   website and systems       •   brand and sentiment analysis
          log analysis              •   targeted marketing and
      •   large scale transaction       personalization
          analysis                  •   customer insights / behavior
      •   trade performance         •   big data business intelligence
          analytics                 •   predictive modeling
      •   risk analysis and fraud   •   intelligent systems
          detection                 •   large-scale data mining and
      •   geo/spatial analysis          cleansing



                           Request a Demo
#bdsuccess




  44% of big data
  projects are cancelled
     versus 25% for IT projects in general
                            and many more fail to
                        achieve project objectives
   Infochimps/SSWUG Enterprise Big Data Survey 2012
   Dynamic Markets Enterprise IT Survey 2008

                                    Request a Demo
#bdsuccess




               poll


             Request a Demo
#bdsuccess




why do projects fail?
     •   business
         •   inaccurate scope
              •  not enough time / deadlines busted
         •   non-cooperation between departments
         •   having the right talent / lack of expertise
     •   technical
         •   technical or roll-out roadblocks
             •    gathering data from different sources
         •   finding and understanding tools, platforms,
             technologies
                       Request a Demo
#bdsuccess




how do I prevent failure?

      mapping common challenges
         to 7 simple strategies for
          big data project success

               Request a Demo
#bdsuccess




  define the problem
    •        what are your business goals
    •        identify the greatest
             opportunities and challenges
    •        eat a frog




                        Request a Demo
#bdsuccess



  think BIG and be SPECIFIC
    •      what big goal are you tackling
         •       don’t waste your time
    •      is it specific enough
         •       is there a project
         •       you can’t eat an elephant in
                 one bite
         •       get to something you can
                 measure
    •      set your priorities


                       Request a Demo
#bdsuccess



  identifying projects
    •        new business initiatives
    •        enhancements to current
             operations, systems, and
             processes
    •        replacements for legacy
             operations, systems and
             processes


                      Request a Demo
#bdsuccess



  map priorities to technologies
    •      business value  technology
    •      think high-level because the tech
           is changing rapidly
         •      impala vs hive vs hadapt vs
                vertica vs …
         •      batch vs real-time
         •      proprietary vs open
         •      DIY vs IaaS vs PaaS
                vs SaaS


                      Request a Demo
#bdsuccess




               poll


             Request a Demo
#bdsuccess




  hit the ground running
    •      avoid analysis paralysis
         •     take a phased approach
         •     test and iterate as you go
         •     you’ve done your
               homework, you have
               your compass
    •      know what to do with the
           data


                       Request a Demo
#bdsuccess




  manage scope creep
    •        manage requirements and
             expectations
    •        manage complexity
    •        manage people creep
    •        manage technology creep




                       Request a Demo
#bdsuccess



  embrace the cross-organizational
  nature of big data
    •      who are your initial users
    •      who else can benefit
         •    other departments
         •    other use cases
         •    other data sources,
              systems, and tools
    •      what are the next steps


                       Request a Demo
#bdsuccess



  drive business value
    •      don’t be driven by technology, be
           driven by business needs
    •      what is the point of big data
         •     NOT a cost center
         •     time to business value
         •     speed to insight
         •     data driven decisions
    •      go FAST and do AWESOME



                      Request a Demo
#bdsuccess




             Request a Demo
#bdsuccess




Let’s discuss your big data projects and ideas.
  infochimps.com/free-big-data-consultation


                sales@infochimps.com
                follow us: @infochimps



                   Request a Demo

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[Webinar] Top Strategies for Successful Big Data Projects

  • 1. #bdsuccess top strategies for successful big data projects Tim Gasper Product Manager Infochimps, Inc. Request a Demo
  • 2. #bdsuccess #1 big data platform for the cloud some of our customers our partners Request a Demo
  • 3. #bdsuccess big data data science big data application development big data business intelligence Request a Demo
  • 4. #bdsuccess agenda • why you care about big data • too many big data projects fail • 7 strategies for success • q&a Request a Demo
  • 5. #bdsuccess poll Request a Demo
  • 6. #bdsuccess BIG DATA • volume • scalable • velocity • intelligent • variety • agnostic • variability • holistic • veracity Request a Demo
  • 7. #bdsuccess use cases oldies but goodies new school • website and systems • brand and sentiment analysis log analysis • targeted marketing and • large scale transaction personalization analysis • customer insights / behavior • trade performance • big data business intelligence analytics • predictive modeling • risk analysis and fraud • intelligent systems detection • large-scale data mining and • geo/spatial analysis cleansing Request a Demo
  • 8. #bdsuccess 44% of big data projects are cancelled versus 25% for IT projects in general and many more fail to achieve project objectives Infochimps/SSWUG Enterprise Big Data Survey 2012 Dynamic Markets Enterprise IT Survey 2008 Request a Demo
  • 9. #bdsuccess poll Request a Demo
  • 10. #bdsuccess why do projects fail? • business • inaccurate scope • not enough time / deadlines busted • non-cooperation between departments • having the right talent / lack of expertise • technical • technical or roll-out roadblocks • gathering data from different sources • finding and understanding tools, platforms, technologies Request a Demo
  • 11. #bdsuccess how do I prevent failure? mapping common challenges to 7 simple strategies for big data project success Request a Demo
  • 12. #bdsuccess define the problem • what are your business goals • identify the greatest opportunities and challenges • eat a frog Request a Demo
  • 13. #bdsuccess think BIG and be SPECIFIC • what big goal are you tackling • don’t waste your time • is it specific enough • is there a project • you can’t eat an elephant in one bite • get to something you can measure • set your priorities Request a Demo
  • 14. #bdsuccess identifying projects • new business initiatives • enhancements to current operations, systems, and processes • replacements for legacy operations, systems and processes Request a Demo
  • 15. #bdsuccess map priorities to technologies • business value  technology • think high-level because the tech is changing rapidly • impala vs hive vs hadapt vs vertica vs … • batch vs real-time • proprietary vs open • DIY vs IaaS vs PaaS vs SaaS Request a Demo
  • 16. #bdsuccess poll Request a Demo
  • 17. #bdsuccess hit the ground running • avoid analysis paralysis • take a phased approach • test and iterate as you go • you’ve done your homework, you have your compass • know what to do with the data Request a Demo
  • 18. #bdsuccess manage scope creep • manage requirements and expectations • manage complexity • manage people creep • manage technology creep Request a Demo
  • 19. #bdsuccess embrace the cross-organizational nature of big data • who are your initial users • who else can benefit • other departments • other use cases • other data sources, systems, and tools • what are the next steps Request a Demo
  • 20. #bdsuccess drive business value • don’t be driven by technology, be driven by business needs • what is the point of big data • NOT a cost center • time to business value • speed to insight • data driven decisions • go FAST and do AWESOME Request a Demo
  • 21. #bdsuccess Request a Demo
  • 22. #bdsuccess Let’s discuss your big data projects and ideas. infochimps.com/free-big-data-consultation sales@infochimps.com follow us: @infochimps Request a Demo