The document discusses common mistakes in web design such as using too many graphics that load slowly, wordy pages with unnecessary text, dark or poorly coordinated colors that are hard to read, pages that require long scrolling horizontally or vertically, missing meta tags so content cannot be found by search engines, poor navigation with broken or missing links, using frames that prevent proper linking and bookmarking, and orphan pages with no clear connection to the overall site structure. Tips are provided on optimizing graphics, reducing wordiness, using high contrast light text on dark backgrounds, limiting scrolling, including relevant keywords and descriptions in meta tags, keeping navigation simple with clear internal linking, and avoiding frames and orphan pages without home links.
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