Topic 2 User Centered Design.ppt this ppt has
- 1. USER CENTERED DESIGN . User-centric design, also known as user-centered design (UCD), is a design approach that prioritizes the needs, preferences, and behaviors of users throughout the design process. It is an iterative design process framework that incorporates validation from the user every step of the way. Step 1. Identify the users’ needs and the context around them. Step 2. Specify requirements for both the business and user. Step 3. Design solutions Step 4. Evaluate
- 2. PHASES OF USER CENTERED DESIGN .
- 3. USER CENTERED DESIGN - MERITS . 1. Enhanced User Satisfaction: By focusing on users' needs and preferences, user-centric design leads to products that are more likely to meet their expectations and provide a positive experience. This, in turn, enhances user satisfaction and encourages loyalty. Example: Consider the redesign of the Airbnb website and mobile app. Through extensive user research and testing, Airbnb revamped its platform to make it easier for users to find accommodations that match their preferences. The result was an increase in user satisfaction and engagement, leading to improved retention rates and business growth.
- 4. USER CENTERED DESIGN-MERITS . 2. Reduced Friction and Errors: User-centric design aims to minimize confusion and errors by designing intuitive interfaces and workflows that align with users' mental models. This reduces the likelihood of users encountering obstacles or making mistakes while interacting with the product. Example: The redesign of the Google Maps app focused on simplifying navigation and improving usability. By prioritizing commonly used features and streamlining the interface, Google reduced the cognitive load on users and minimized the risk of navigation errors, leading to a smoother and more efficient user experience.
- 5. USER CENTERED DESIGN . 3. Increased Usability and Accessibility: User-centric design emphasizes accessibility and inclusivity, ensuring that products are usable by a diverse range of users, including those with disabilities. By considering accessibility requirements from the outset, designers can create experiences that are more equitable and usable for everyone. Example: The redesign of the Microsoft Office suite incorporated accessibility features such as screen reader compatibility, keyboard shortcuts, and customizable display settings. These enhancements made Office products more accessible to users with disabilities
- 6. USER CENTERED DESIGN . 4. Better Alignment with Business Goals: Contrary to the misconception that user-centric design conflicts with business objectives, prioritizing user needs often leads to better business outcomes. By understanding users' pain points and motivations, companies can develop products and services that address real-world problems and deliver tangible value. Example: Amazon's relentless focus on customer experience has been a key driver of its success. By gathering and analyzing customer feedback, Amazon continuously refines its website and services to better meet user needs. This user-centric approach has contributed to Amazon's reputation for customer satisfaction and its position as a market leader in e-commerce.
- 7. USER CENTERED DESIGN . Reduced Development Costs: Addressing usability issues early in the design process reduces costly redesigns and fixes after product launch. Competitive Advantage: Companies that focus on UCD can differentiate themselves from competitors by offering superior user experiences. Customer Retention: A well-designed, user-friendly product encourages repeat use, fostering long-term relationships with customers. Positive Impact on Brand Image: A focus on user experience can lead to positive word-of-mouth and brand loyalty, improving the overall reputation of the company.