This document discusses trends and expectations for general practice and primary care in New Zealand towards the year 2030. It outlines that patients will expect quality, convenient, affordable and integrated care from competent professionals. There will be a focus on patient-centeredness, with information systems that communicate clinical information securely between providers and allow patients to access their own records. The future of primary care will rely on strong clinical leadership within a system that is primary care-led and flexible to meet local needs.