Towards Context Awareness
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The document discusses the emergence of context awareness and its importance for next generation CRM. It describes how social media, the internet of things, and data from various sensors can provide contextual insights about users. Context is defined as having multiple layers including transactional, spatial, temporal, attitudinal, and lifestream aspects. The document promotes Mobius Innovations' approach to context-aware marketing by continuously conversing with customers and embedding real-time analytics to personalize experiences across different touchpoints.
Towards Context Awareness
- 1. Towards Context Awareness Next Generation CRM Nirmal Palaparthi, April 2013
- 2. Topics • Social Media Evolution • Internet of Things • Context Awareness
- 3. Web 2.0 h"p://louisfernandes.webs.com/apps/blog/
- 4. Data 2.0 (Linked Open Data, Web 3.0)
- 7. Takeaway: Emergence of Social Sensors
- 8. Internet of things • Wearable Sensors • Environment Sensors • Personal Applications
- 9. New Child: Internet of Things
- 14. Takeaway: Emergence of Personal Applications h"p://www.slideshare.net/ctorgan/self-‐tracking-‐sensors-‐and-‐mhealth-‐trends-‐and-‐opportuni;es
- 15. Context Awareness • Me Marketing • Ambient Intelligence
- 16. Paradigm Shift: We need new tools h"p://www.slideshare.net/helgetenno/context-‐value-‐the-‐new-‐marke;ng-‐economy
- 17. Context is about layers of meaning h"p://www.slideshare.net/adrienjoly/contextawareness-‐the-‐missing-‐block-‐of-‐social-‐networking-‐presenta;on
- 20. Mobius Innovations Big Data . Small Devices . Contextual Experiences STRICTLY PRIVATE AND CONFIDENTIAL
- 21. Transactional Context Spatial Context Temporal Context Around the locality of the Related to temporal aspects of transaction viz., geofences, transactions viz., time slices, events, commute modes and and temporal metrics on transactions layers of meaning over location ATIONS EVENT DUR LOCATION BASIC OWNERSHIP Lifestream Context Attitudinal Context Depends on life events of cardholders About attitude of a viz., ownership, life stages and c a r d h o l d e r. A t t i t u d e s important events towards price, brands and transactions STRICTLY PRIVATE AND CONFIDENTIAL
- 22. Mobius Solutions • Sense and respond – Respond with appropriate messages at every situation • Continue conversing with the customer – Treat discrete interactions as one continuous experience • Embed real time analytics into the customer dialog – Bring down the test and learn cycle to nanoseconds • Mobius has a comprehensive interface library that can be customized across your touch points STRICTLY PRIVATE AND CONFIDENTIAL
- 23. Mobius Architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS SMART DEVICE INTERFACES SMART DEVICE SENSORS ACTUATORS DOMAIN FACTS REPOSITORY LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER REASONER CONSOLE SERVICE INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY MOBIUS CORE ACTUATOR LIBRARY COMMUNICATION SERVICE PERSONAL SIMPLIFIER RECOMENDER STRICTLY PRIVATE AND CONFIDENTIAL