Toyota: Creating Value
- 2. ABOUT THE COMPANY: • Toyota is a Japanese Multinational automobile company headquartered in Aichi, Japan. • Toyota is the 9th largest company in the world by revenue and 2nd largest automobile manufacturer. • Toyota is the market leader in electric hybrid cars.
- 3. EARLY LIFE: • Founded by Kiichiro Toyoda in 1933 • The company was founded using the capital investment generated by selling the automatic loom patent to a British Company. • Launched its first passenger car “Model AA” in 1936. • Faced several challenges earlier including the 1950 financial crisis.
- 4. FORTUNE FAVORS THE BRAVE: • Toyota responded to the demands of a fuel-efficient car, during the 1973 oil crisis. • Launched two new vehicles: Toyota Corolla and Toyota Corona. • Later the company launched the fuel-efficient Toyota Cressida with features like Air-conditioning and AM-FM, after which the company never looked back and is now the 2nd largest automobile company.
- 5. What makes Toyota so successful?
- 6. 4 P’S Of Marketing by Toyota: • Product: Toyota offers a wide variety of items in its product mix. • Toyota’s Product Lines: • Sedans: Corolla, Corolla Altis, Etios. • SUV/MUV’S: Toyota Innova, Fortuner. • Luxury Cars: Camry, Land Cruiser, Prado.
- 7. 4 P’S Of Marketing by Toyota: Pricing Strategy: • Optional Feature Pricing: Consumers can order mud flaps, side steppers or other accessories for their car. • Promotional Pricing: • Low-interest Financing. • Longer Payment Terms.
- 8. 4 P’S Of Marketing by Toyota: Promotions: Toyota uses different techniques for promotions. • Print-ads: Specially targeted to promote factors like styling ,comfort, leg room and driving pleasure. • Television-ads: They are mainly targeted at the youth and fairly young executives.
- 9. 4 P’S Of Marketing by Toyota: Place/Distributions: • Dealerships: Innovative and efficient sales team for direct marketing. • Retailers: Authentic and reliable spare parts. Quick and efficient services.
- 10. Market Segmentation: • Demographic: Based on life-cycle, age, income and family size. • Psychographic: Based on Social status and personality. • Behavioral: Based on attitude and the benefits the consumers is seeking from the product.
- 11. HOW TOYOTA DIFFERENTIATES ITSELF FROM COMPETITORS?
- 12. Efficient Industrial Units: • Toyota has mastery in lean manufacturing. • The plants are designed to assemble as much as 8 vehicles at a time. • Constant innovation and operational changes to enhance productivity.
- 13. Cost-effectively Meeting surge in demands: • Toyota has integrated the assembly plants into a single giant network. • Any assembly unit can supply to any market worldwide. • Hence, meeting the demands inexpensively without setting up new plants.
- 14. Service on the Go With Toyota Connect:
- 15. EM60- High Quality service in just 60 minutes :
- 16. Addressing the Environmental Issues : • Toyota believes in the policy-”Respect for the planet”. • “Toyota Environmental Challenges 2050” forms the base of the long term commitment towards environment protection. • Toyota believes in creating awareness among the people about the environment.
- 17. GREEN CARS : Creating Harmony between man, machine and nature. • Toyota is the market leader in the hybrid/electric cars segment. • Toyota has launched two models in this segment: Toyota Camry Hybrid and Toyota Prius.
- 18. Has Toyota Done the right thing by manufacturing a car for everyone? • Yes, Toyota has declared itself as Full-Line Manufacturers. • Customers don’t need to look for other brands to fulfil there needs, everything under one roof. • Improved Brand Loyalty.
- 19. Why Toyota was able to become bigger than any other auto manufacturer? • Innovative and efficient assembly units for faster production. • A giant newtwork of plants to ensure that company meets the surge in demand effectively. • Reliable and fast service.
- 20. SUMMARY: • Brief Insights about the company, Early life and History. • The 4 P’s of Marketing. • How Toyota Differentiates itself to create brand positioning? • Points to Ponder.
- 21. Created by Chetan Agarwal, PES University Bangalore, during the Marketing Management Internship, Conducted by Professor Sameer Mathur